Report for the Promotional Plan of Hot and Chocolate Tea/Coffee

narration FOR THE promotionAL PLAN OF HOT AND CHOCOLATE TEA/COFFEE OF rib COFFEE MODULE NAME MANAGING FINANCE AND groceryING IN melodic phrase MODULE CODE TH600B1E SUBMITTED TO OHALLERAN ERIC, LONGART PEDRO SUBMITTED BY RATHEESH VISWANATHAN 21208850 RESHMI PRABHAKARAN USHA DEVI 21205617 SUKHWANT KAUR MANN 21207381 INDEX 1. INTRODUCTION 3 2 BUSINESS PORTFOLIO 3 3. SMART OBJECTIVE 3 4. packaging TITLE 7 5. WHAT WE NEED TO BE DONE? 7 6. BUDJET friendliness 7 7. WORKING OF SEVEN PS 8 8. destination SCRUTINY AND COST 8 . RETURN OF INVESTMENT 9 10. end 9 11. BIBLIOGRAPHY 10 1. INTRODUCTION This report is submitted on behalf of the securities industrying fancy for a franchise branch of constituteatime java located Ealing Broad modality in West London of United Kingdom rib coffee tree has a fabulous history to be poured in each cup of teatime which is litigated to the customers. HISTORY rib coffee was open uped and established by Sergio and Bruno in the form 1971. The premier cup of coffee was served in Newport Street, London. Gradu on the wholey rib gained its dis beat by providing coffee to local caterers and delicatessens.After seven eld, costa brothers opened their first shop and by the end of 1995, Costa coffee was spread into 41 Costa stores. It was in 1995 Costa drinking chocolate was purchased by Whitbread PLC and from there it has bounteous into more and more locations to over 2000 stores world wide. Over the last 40 years a lot of things had changed but the endless passion for creating bang-up tasting of coffee still lies in the heart of Costa. VISION Costa Coffee is committed to provide the best hospitality experience to its customers with a range of hospitality products which embarrasss keenels, restaurants and leisure time clubs.MISSION To serve the best coffee in the true Italian style. 2 BUSINESS PORTFOLIO Over 40 years of excellence Costa had builded up and inevitable reputation of coffee excellence. This gracili ty is created by a whole control of the entire processes that is from harvesting and pick of coffee beans, the roasting of Italian masteries, the choice of machines and compliance for the various procedures of manufacturing beverages and boilersuit ensuring that the similar quality of subtle coffee is served to the customers of Costa coffee every(prenominal) around the world.Three different sizes are there for Costa which get reveal serve the customer in 3 different sizes, Primo, Medio and Massimo and the customer can conduct from any of Unique blend of Mocha Italia, or decaf, whole or skim milk and add an extra dose of espresso, smelled syrup, cream, candy or chocolate. 15 factors are combined and help to form the perfect Costa Coffee. On over all of these, in each store all over the world regular controls are imposed to ensure pursuant(predicate) and qualitated Costa products and a Barista Mastero (coffee expert) is there in each Costa Coffee to ensure the excellence of d rinks served. MARKET IN UKThe deep rooted inheritance and unique quality of coffee had made Costa the merchandise attractor here in UK. Over 1,300 stores are operated by Costa or via its individual and corporate franchises. Costa coffee can be found everywhere the customers need for a great coffee. Such as tall streets, airport & rail stations, shopping centers & retail parks, motorway & forecourts, hotels, cinemas, hospitals & universities, visitor attractions and leisure venues. In addition to the Costa stores, Costa coffee is as well in stock(predicate) at over 4,000 premium locations travel, contract catering, pubs bars & restaurants and hotel & leisure venues.CURRENT MARKET SITUATION The current macro sparing food market condition was a hard one and regular effort must be required for the near tracking of the same. PESTEL Analysis Political Costa coffee beans are ontogeny especially in developing countries. So if taxes imposed on the farmers in those countries change magnitude it willing make Costa should pay a high rate for the coffee they purchase and any of those fluctuations in taxation levels will ultimately be passed over to the customers. Economical The economic recession that was happened in 2008 are still creating challenges in the business of Costa Coffee steadfastly as a whole.Consumers became more conscious with their discretionary spending overdue to the high unemployment and debt in person and the situation is still prevailing as the same Social/cultural People are spending healthy amount of money. As per the recent survey of Costas market experts we found that the annual expenditure of volume in London for tea was money on coffee was ? 623million and tea was ? 738 million. Customers are going to coffee shops not only for drinking coffee but also to unroll and for even unofficial meeting also. TechnologicalThe latest technological advancement is Senseo which is a better and cheaper coffee machine which can be very very much helpful for home usage which can be adversely impact Costa coffee. Environmental As a part of environmental sentience coffee companies will go for to be aware about the way their coffee beans are produced and the way to manufacture and sell their products. Design their tot up chain Legal U K, a decade ago pulled out of the ICA (international Coffee Agreement) that set export quotas for producing nations and kept the price of coffee jolly stable.Coffee quotas and price controls ended. Since the deregulation farmers have suffered and their earnings have dropped. Many have struggled to make a living so have given up. international trade regulations/tariffs Trade issues will affect Costa predominantly when trade and importing goods. Target Customers Detailed research and strategic studies have been conducted to bring out the programme and categories of customers. While evaluating their consumer market the conclusion was that the capricel consumers economic profile will be 1. Upper Middle Class Our recent surveys return that 68% of the total coffee consumers of London were upper middle class lot or high economy class people. Hot coffee and hot chocolate coffee was mainly consumed by these class of people. 2. allow Class These classes of people also enjoy the tea more than coffee. gum olibanum we can capture a strong hold on the market of tea and gear up the promotion of hot and chocolate flavor of tea. While the age demographics will be 1. Students and Youngsters Students and youngsters consider coffee shops as a gathering spot rather than consume the products.Here we can habituate the grouping of these people as a gross gross revenue boost up 2. Professionals These categories of people were both interested in coffee and tea products as well as they utilize their tea or coffee intake for unofficial meetings. 3. Families Families are usually weekend customers and leisure time customers. 4. get along Consumers Matured customer groups are ideal for consumption of Costa products because fit in to our market study most of the people of these groups are theoretically prone to tea or coffee.We can blow up their mind towards consuming our targeted product Gender and Ethnic/Religious Background was researched to have stripped or no effect on the choices concerning coffee made by consumers and their patronage of coffeehouses. Competitor Analysis The ren consumeed coffee discolourations which are prevailed in UK were brilliancebucks, Caffe Nero, Coffee republic, Green Mountain Coffee Roasters, Coffee Bean Peets, caribou Coffee, Cafe Coffee Day, Barista and Mochas. Amoung these we are experiencing a competition with one trade name that is Starbucks. Costa Coffee and StarbucksStarbucks is the prime and most intimate competitor of Costa Coffee. Although we are in the prime market position in UK, Starbuscks occupies the position of leader in the coffee shop market with an international market of over 50 countries. Costa occupies th e second position on the meanspirited of international presence in 27 countries. Both companies had extremely excellent financial performance from 2005 to 2010. However in 2009 Starbucks had made improvements in their cost structure and therefore the liquidity is better than Costa Coffee since it managed its short debt payments.An important factor for both companies is globalization because most leading firms in the food service market expand their operations to other countries. anyway the future success of both the companies will be based on their operations within UK. Situation analysis SWOT Strengths As we belief into the strengths of Costa coffee, it is showing continuous growth which pasted up their market leader position. Costa had an excellent brand name and brand visibility. some other strength is the wide range of products and value for the money.Costa has a club wit which will focus on customers loyalthy. Another peculiarity is that Costa has its take roastery that ensures quality of coffee. Also they are providing the extra bit of unique savour by training baristas within their own training academy. Weaknesses The major failing of Costa is that even though it is operating globally, they are comparatively in only few countries worldwide. Another problem is the difficulty to control and concord brand standard with their franchise store. Limited range of cool drinks in stock(predicate) in Costa is another point of weakness.Opportunities We are finding our own opportunities in global market by developing products or drinks much(prenominal) as organic products/cool drinks etc. Another merit include s the introduction of online /telephone ordering system . Entry to far East is another opportunity because of the chilled weather hot chocolate tea will help us to boost up regular sales proportion Threats We are facing major threats from existing coffee durance and fast food outlets. The intense price competition is another threat. As we develop new recipe that means imitating the recipe more apace . SMART OBJECTIVE Our SMART objective is to increase the monthly sales of hot and chocolate tea/coffee in Costa Coffee by 30 % within 7 months of calculated trade campaign. 4. PROMOTION TITLE A promotion title should always be a suitable caption that can steal the hearts of public which conveys the idea of product/commodity along with our tradition that induces them to consume our product. After a lot of inventions and innovation Costa introduce its promotion title as Feel the best tea and coffee inthe true Italian style. 5.WHAT WE NEED TO BE DONE? For the achievement of our preplanned objective we have obstinate to open 3 promotional stalls for exclusive sales of hot and chocolate tea/coffee within the circle of Ealing Broadway. Within the same we will introduce a special high street tornado to our targeted product. Here we calculate that we can drive revenue through increased consumer awareness about that particular produ ct. Supporting promotion to drive people to the outlets should be done with by leaflet distribution within the celestial orbit circle and advertisement in selected local newspaper. . BUDJET CONSIDERATION The table shown under details all about the total cost of the marketing statregy of Costa Coffee of Ealing Broadway within 7 months of calculated period Marketing schema Costs for Seven Months Equipments from ? 800 ? 1100 + Signage from ? 45 ? 300. Maximum ? 1,400 Local Newspaper advert Maximum ? ,000 Leaflet distribution Maximum ? 1, five hundred Miscellaneous expenses Maximum ? 500 TotalAdvertising Costs Maximum ? 6,400 7. WORKING OF 7 Ps Product Our brand name is our signature.The name of Costa signifies luxury, excellence and apotheosis all over the world. The image of Costa is luxury The theme of Costa, from the brand logo, the color scheme of the premises, to the entire feel of our business is warm tones & restful colors. Costas reputation for excellence ap plies not only for the especial(a) coffee but also the insistence on perfect service. bell The prices of all the products are comparatively higher(prenominal) at . But this is beginning by the outstanding quality and discerning tastes at .One of the reasons for choosing the privileged and higher middle classes in the target market is the prices. Place After innate research, and competitory analysis the perfect locations in terms of exposure, accessibility and competitive edge have been acquired. The inventory and easy transport facilities have also been a part of the deciding factors while choosing the appropriate locale. Promotion betray name is enough to muster the required target market. Most of the awareness will be through the word of mouth of people amongst the masses. therefore the reputation is more that counts. 8. CLOSE SCRUITNY AND COST COTROL Two methods of evaluation and testing will be done with related to this promotional plan. A periodic review will be co nducted by the Area Manager and valuate the weekly expenditure and progress of the promotion and the same will be reported to our corporate office. Moreover that a monthly review will also conducted by 2 of our corporate marketing and finance professionals for inexorable scrutiny of cost control and marketing implementation. 9. RETURN OF INVESTMENTWe are expecting stripped sale of 70 cups of hot and chocolate tea/coffee per day. 70 cups per day average RP of ? 3. 50 Gross profit = ? 51450 Expense of promotional plan = ? 6400 Net profit = 45050 We can expect the Return Of enthronization and calculated sales growth within 7 months of period. 10. CONCLUSION Costa Coffee has been able to remain one of UKs leading coffee create from raw stuff companies for more than a century now primarily because of the execution of the connections branding and positioning strategies to perfection.Add to the mix the companys trueness to high quality of service and the formula for success is at hand. Moreover, the employment of the appropriate knowledge management tools is necessary for their products to reach out to people even in different cultures. However, certain points have to be interpreted into consideration by Costa Coffee regarding knowledge management tools. Since their income is relatively higher than most coffee brewing companies, the time for implementation of their elect knowledge management tools would take longer than usual, aside from being expensive.But since the death of Costa Coffee is towards a long-term dominance and stability in the brewing industry, then the pursuit of this promotional campaign will be beneficial for the company in the long run. BIBLIOGRAPHY About the Foundation (2012) onlinehttp//www. costa. co. uk/costa-foundation/about-the-foundation/, (assessed on 12 jan 2013) Costa Coffee Marketing Plan for China (2012) onlinehttp//www. ukessays. com/essays/marketing/costa-coffee-marketing-plan-for-china-marketing-essay. hp, (assessed on17 j an 2013) Countless Studies Reveal Healthy Attributes (2012) onlinewww. coffeescience. org-, (assessed on 7 jan 2013) Dunn Bros (2012) onlinewww. dunnbros. com, (assessed on 5 jan 2013) Dunn Bros Franchise Press Releases(2012) onlinewww. restaurantresearch. info , (assessed on 5jan 2013) ESRI Business training Solution Products Report Zip Code (2012) onlinewww. esribis. com , (assessed on 9 jan 2013) Star Tribune article by Jim Buchta, pub 9-19-02 Dunn Bros. Coffee Breaks the Mold With Every put in US Census Data

Issues and Traditions of Judaism, Christianity, and Islam Essay

Religion takes on umteen different forms and at that place argon several definitions in as many languages used to describe the practices. For the purposes of this paper, the chase basic definition will be used. Religion is the belief in and reverence for a supernatural power or powers regarded as author and governor of the universe. Also, a personal or institutionalized system grounded in such belief and worship (Company, 2000). This paper will examine trine major religions of today Judaism, messiahianity, and Islam.An attempt will be made to name the top dickens current issues each religion faces as headspring as look at two consecrated traditions and consume the consequence and major characteristics of each. Judaism Judaism is monotheistic in personality and has been described as a religion, a race, a last, and a nation. All of these descriptions befool some hardness to them merely Judaism is best described by some as an drawn-out family (Rich, 2006). This extende d family consists of four movements Reform, Conservative, Orthodox, and Reconstructionist.All of which, silent find themselves victims of divergence cognise as anti-Semitism which is based on stereotypes and myths and often invokes the belief that Jews have extraordinary influence with which they conspire to harm or control society. For those Jews animate in the Middle East at that place is also the very rattling danger and threats from a powerful country possibly in ownership of nuclear weapons. The president of Iran threatened them publicly with annihilation. Discrimination and threats of violence Jews atomic number 18 a very real part of Jewish life but there be just as many positive commonplace while honored traditions that exists still today.One of which is the wedding tradition. The tradition begins with the keep up signing a Ketabuh, the grooms marital contractual province to the bride. The groom is t chick led to the Chuppah, a tarp this symbolizes their future al-Qaida together. The bride is led in with singing and dances and then she spreads the groom seven and comes to prevail to the right of him. After several additional steps the marriage is demonic and ends in a wedding feast. Another Jewish tradition performed former to Yom Kippur is c completelyed the ceremony of kapparot. The practice was first discussed at the beginning of the ninth century.It was imagined that the sins of an private could be transferred to a birdie, a peter for men and a hen for women. The fowl was to be held over the head and swung in a circle three times while the following was spoken This is my exchange, my substitute, my at integrityment this rooster (or hen) shall go to its death, but I shall go to a good, long life, and to peace. (Schwartz, 2009) The fowl was then donated to the poor and hoped to take on any misfortune that mightiness have occurred to the one who took part in the ritual. The primary sacred schoolbook used by the Jews is the Tora h.Christianity is currently noted to be the largest religion in the world today, with around two billion followers. Christian beliefs center on the life, death, burial, and resurrection of Jesus Christ as the son of God. Jesus teachings focused on the kingdom of God, love of God, and love of one another. Today there ar many different views his teachings and the meaning of some forms of love. One of the most polemical topics in the combine today is that of practicing homosexuality. The Christian bible stems from the Jewish sacred text which banned homosexuality of any kind.The bible even duologue of God destroying two cities over homosexual behavior (Clark, 2009). Today many leaders condone the behavior and some argon even practicing it themselves. speckle homosexuality may serve as a religious division here in the U. S. , persecution is served cold as a divisionary disabling maneuver abroad. It is the number one issue lining many Christians today, outright discrimination as in the case with Jews as mentioned earlier. In countries such as Iraq, Afghanistan, China, Saudi Arabia, and others Christians are being martyred because of their refusal to denounce Christianity.Everyday there are approximately 465 people killed because they will not give up their faith in Jesus (Dearmore, 2009). Most Christians in the U. S. attend a church building service of some kind one to three times a week. This is a time honored tradition, just as the wedding tradition is in Judaism. The reason behind this is to participate in a time of fellowship with one another. Normally, the tradition includes worship service, private and corporate invocation, the study and reading of scriptures, and collection of tithes and offerings. There is also the coming together for jubilancy of special holidays.The most important Christian holiday is easter, the celebration of the resurrection of Christ and Christmas the celebration of his birth. Christian practices differ by denomination. Eas ter is a underlying theme for most if not all denominations. The origin of the word Easter is not certain but it was probably derived from Estre, an Anglo-Saxon goddess of spring (Dreamweaver, 2009). It is a celebration of the central event of the Christian faith, the belief that Jesus ruddiness from the dead on the third day following his death and burial.It is the oldest Christian holiday and the most important day of the church year. There is record that the resurrection used to be celebrated every Sunday until some heyday in the first two centuries when it was agreed to move it to once a year. The sacred text of Christianity is the Bible. Islam The Moslem religion is monotheistic in nature they follow one God named Allah. The primary meaning of Islam is peace and the primitive message is the Unity of God. Islam identifies Jesus and John the Baptist as prophets. They also take that there will be no other prophet after(prenominal) the prophet Muhammad.One of the primary co ncerns facing the Muslim community still today is retribution after the terrorists attacks of 11 Sept 2001. Many Islamic followers faced discrimination on all fronts because of the fear of their culture and religious stereotyping (Clark, 2009). The attacks on American soil left a scarey imprint of terror in the minds and hearts of many. The media portrayal added fuel to the come alive and did nothing to ease the tensions caused by the scary pictures of death left behind. Unfortunately, there is also the fight with fundamentalist ideology and division among their own religious sects.Some groups are teaching others to hate Jews, Christians, and Americans as well as others. In the midst of this hate is a tradition of peace and blessing towards others. One of the most important traditions is the observance of the Five Pillars of Islam. This involves witnessing to the fact that there is none worthy of worship except Allah. The second pillar is Salat, facing toward Mecca, the Holy Land of Muhammad, five times a day and rest in petition. The third pillar is Alms giving, which encompasses giving charitably to other Muslims. The quaternary is the performance of a pilgrimage to Mecca at least once in their lifetime.Last is to observe fasting during Ramadan. Muslims normally worship in Mosque they kneeling prostrate on small charm carpetings. The rugs may look to be small oriental carpets. Muslims kneel as a sign of humbleness before God. There is only one requirement that the place of prayer be clean. The rug is approximately one meter in length just long enough for an adult to fit on comfortably. When prayer time comes the rug is placed on the ground with the top pointed in the direction of Mecca, Saudi Arabia. After prayer the rug is immediately folded and send away until next time.The Arabic word for a prayer rug is sajada, which comes from the same root word (SJD) as masjed (mosque) and sujud (prostration) (Huda, What are prayer rugs, and how are they use d by Muslims? ). This paper discussed three major religions of today and two current issues that they face. It also examined the characteristics of some of their valued traditions. Judaism, Christianity, and Islam all have one central theme in common besides the discrimination they all endure they are all monotheistic in nature. They all believe in their own sacred text, their own version of truth.Referenceshttp//islam.about.com/od/prayer/f/prayer_rugs.htmhttp//www.jewfaq.org/judaism.htmhttp//www.jewishvirtuallibrary.org/jsource/Judaism/kapparot.html

The Teacher as a Hero

The teacher as a zep LESSONS PLANNED from the teachers pen (The Philippine Star) Updated October 01, 2009 T here argon heroes and heroes, national and local. Some of them argon born, another(prenominal)s are made. Many are still brio while many others have long been gone. It is to the last mentioned that monuments and museums were built to keep alive their memory in our hearts and mind. populace buildings, parks and plazas, streets and a few provinces have been named after them. Important dates and events are usually marked red in the calendar to remind us of their birth or death anniversary.During the celebration of these events, program speakers take turns extolling to blue heavens whatever good they had done for the earth. Sad enough the hero who is apparently taken for granted and therefore unsung is the poor teacher. non having a pedigreed name, she has no influence, no power. She is regarded as belonging to the marginalized domain of society. Tactless people look down on her with contempt saying, Shes only a teacher. After all, unlike OFWs, teachers do not grant to the national economy.What many do not seem to realize is that a teacher is truly a hero in her own way. For a teacher is not only about her lesson plans, her teaching methods, strategies and techniques. A teacher is also about her personal character, her values and her attitude. And more importantly a teacher is also about her missionary give out which entails a vast deal of sacrifice on her part and her family. Indeed, the pro-bono services that she renders involve many risks to life and limb.We have heard of teachers who were kidnapped for ransom, forced into marriage under wo(e) of bodily harm, physically ab employ and the unfortunate, even beheaded. I esteem a male teacher who reprimanded a student for provoking trouble in class. That afternoon the huffy father with fire in his eyes seek the teacher in school and mercilessly hacked him to death. I had a sexual relation who was summoned to the Comelec office in Manila and made to explain her inadvertence to join on her signature on a pair of election forms.The financially discommode teacher was forced to take a long-term loan which she used to pay for her transportation fare, board and lodging while in Manila. In the meantime her family had to be sparing and frugal in order to soar them over until such period that the loan was fully paid. While other government employees are off after five, the teacher spends long hours of work at home writing lesson plans, checking test papers or preparing optic aids and similar teaching devices.Compared to those who work in the comfort of their office, thousands of our teachers go on long hours of journey to their far-flung stations over heap and dale, many times in harsh weather condition. It is no delight in that many of these teachers become decrepit long before their age or they get pitifully sick before retirement from the service. And yet their bring in pay is a mere pittance. Any increase in their starvation salary comes far apart and in trickles because this is dependent upon the members of Congress who remember the teachers only on election time.Come May of next yr teachers will again be called upon to man the electoral ramparts of our democracy. They will be there to help safeguard the sanctity of the ballot, armed only with the nobleness and integrity of their profession. Whatever people say to the contrary, the teacher as a hero is ready to lay down her life for the sake of country sans a loud flourish of trumpets. I salute our teachers as heroes, living or dead ANTONIO A. MORAN of Camalig, Albay is a retired general education supervisor of the division of Education.

Nursing as a Profession

give suck as a Profession The Purpose of this paper is to discuss whether treat is a affair base on Pavalkos octonary dimensions describing a handicraft. Firstly, we must understand the interpretation of a craft before peerless can accurately judge the validation of the bind employment. According to Webster dictionary, the definition of a profession is a c whollying requiring specialized knowledge and a lot long academic preparation (Webster dictionary, 2008).The cargon for profession is one that needs specialized knowledge and training. It besides applies to an occupation that requires formal information or qualification. The breast feeding subject includes a set of readinesss that combines flexibility, creativity, knowledge and communication that ar learnt in a formal setting. As we analyze Pavalkos eight dimensions describing a profession, we will incorporate it into the breast feeding profession to reasonableify or disprove if nurse is truly a profession. A profession has relevance to companionable values.The nursing profession is rooted in its ability to religious service all pile with their acquired skills. The nursing profession has the power to make a huge difference in instantlys wellness mission system. They advocate for the individuals and focuses not only on the treatment component of an individual, merely also on prevention and health promotion. They also seek for the protect of human and legal rights and the securing of adequate care based on the sttype A that the affected power has the right to make informed decisions about their health.According to nursing ensamples (2010) people value nurses alone do not understand how complex the profession has become and how key nurses are to the health care. think abouts are devoted to persevering care and community involvement as a whole. The nursing profession allow fors various activities in the community as a whole such as volunteering for health related activit ies such as screening, blood drives and educational programs. They serve as role models for health comes and healthy lifestyles. With these given attributes I believe the nursing rofession has relevance to social values. A profession has a training or educational period. There are various education preparations for the nursing recital and it various based on the location, length of time, prey work, clinical component, advance educational opportunities, and competencies on graduation. The three main suit of educational programs that lead to licensure as an RN includes the fleece, associate degree, and baccalaureate programs. The diploma requires a basic nursing education in a 3-year, hospital based diploma school of nursing.The Associate degree nursing (ADN), based on a enquiry project carried out by Dr Mildred Montag in the 1950s, at the time there was a shortage of nurses, and the project was created to gratify the needs of society by preparing nurses in less time than was compulsory in diploma program (Taylor, Lillis, Lemone and Lynn, 2008). The Bachelor of Science in nursing (BSN) is accommodate towards building on a general educational base, with niggardliness on nursing at the upper level. All graduates of these programs are mandated to run by dint of an NCLEX-RN examination set by the board of nursing.It is much different from nursing school exams which are knowledge based. The NCLEX-RN exams are application based which taste ones ability to be able to think critically as to make nursing judgments. The nursing profession incorporates specialized skill and application of knowledge based on theory and clinical use components. It is also an evidence based practice based on research and not just intuition. Given these criteria, I believe the nursing field qualifies as a profession because of the training and educational period.Elements of egotism-motivation address the instruction in which the profession serves the tolerant or family and la rger social system. The American Nurses Association (ANA) has been involved in advocating for health care reforms for many years, in order to guarantee high- timbre health care for all. Today, with the increase cost of health care, under insured and uninsured individual there has been disparities in the quality and health care for individuals. The ANA saw the efforts of many registered nurses come to fruition, culminating in chair Obamas signing of H.R. 4872, The Health palm and Education Affordability Reconciliation doing of 2010 (McNamara, 2010). This reform allows for greater protection against losing and denial of health care coverage, and it also allows for better access to primary care, wellness and prevention programs which will adjudge the tolerant healthier. This reform serves as a significant victory for the patient that the nursing profession serves. The ANA continues to be an advocate for building an affordable health care system that meets the needs of everyone (Mc Namara, 2010).In world where nurses are under push to deliver production-line care, it expresses the value of the soft aspect of caring that affect welfare (Wright, 2009). This attribute proves that the nursing profession is a profession that serves the patient and the larger social system. A profession has a inscribe of estimable motive. Professional morality and codes of ethics are the primary means for expressing the values and regulating the bestow of professionals in relation to their clients (Liaschenko, Peter, 2004). The ANA house of delegate adopted and maiden make the nursing code of ethics in the 1950s.It has then been altered and rewrite to meet the changes in the profession and in society. The Code is the foundation upon which registered nurses provide care, it provides a framework for decision-making and basically guides the live up to of the registered nurse (Rafferty, 2010). It is a non-negotiable ethical standard that expresses the nurses own understanding of commitment to the society. The nursing profession qualifies as a profession because it has a code of standard that guides its existence. A professional has a commitment to a lifelong work.The terminal nursing is derived from the word nurse, which means one that nourishes, foster, protect the sick, injured and touch health. The nursing profession is considered a career and not a person-to-person credit line which involves commitment, promotes growth and increases various levels of responsibilities. The profession provides gratification for the individuals personal accomplishment rather than entirely from a wagescheck. The nursing profession has tetrad main aims that define it. They aim to promote health, prevent illness, restore health, and further coping with disability or death.The nurses can successfully achieve these aims by acquired knowledge, skills and critical thinking in order to give care in a variety of traditional and expanding nursing roles (Taylor, Lillis, Lem one and Lynn, 2008). The nursing profession is a profession that has a commitment to a lifelong work. Members control their profession. The nursing profession is autonomous as the nursing board in from each one read has set up rules and guidelines that nurses are required to adhere strictly (Orem, 2008). There are numerous professional organization that set standards for the nursing practice and education.These entities are set up to help bind the code of ethics that guides the nursing profession. The registered nurses work under professional and legislative control. The state board of each state set practice act for the registered nurse. These organizations helps to maintain the code of ethics, promote the registered nurse profession to the public, advocate for both the patient and other members of the organization and help to set a standard of practice for the profession. It also serves as a platform where ones portion can be heard.Organizations such as the American Nurses As sociation (ANA), The American Association of Critical-care nurses (AACN), The National League for Nursing (NLN), The National Student Nurses Association (NSNA) and the National Black Nurses Association (NBNA ) are just a few of the professional organization that plays a significant role in empowering nurses in the nursing profession and also helping to assuage network. They educate its members to incorporate client interaction, personal interaction with the public, public public speaking and community activities and participation in political activities to be effective in the field of nursing.Overall, I believe the nursing profession qualifies as a profession because it has members that control the profession. A Profession has theoretical framework on which professional practice is based. The nursing field has always been evidence based. The first nursing theory was born in the 1950s. In 1952, Dr. Hildegard Peplau published a nursing model that described the importance of the ther apeutic relationship in health and wellness (Zerwekh and Claborn, 2009). Thereafter, other nursing theorist such as Martha Rogers, Dorothy Johnson, Nola Pender, Lydia hall, sister Callista Roy, Dorothea Orem, and BettyNeuman meet contributed to theory based nursing. The Theory-based nursing is geared towards a common goal with the ultimate outcome resulting in better patient care. It provides rational and knowledgeable reasons for nursing actions, based on make written description of what nursing is and what nurses do (Taylor, Lillis, Lemone and Lynn, 2008). Members of a profession withstand a common identity and a distinctive subculture. In the past, nurses have been identified by the white gown, shoe, cap and pin. They were identified mostly by how they look instead of what they did.The modern-day trend emphasizes that it is not what is worn but what is done that reflects ones role in the nursing profession (Zerwekh and Claborn, 2009). The nursing profession has a distinctive subculture that is identifiable. These include affiliation with alumni association, scholarly person nurses association, and nursing honor societies or clubs. Involvements in such organization provides for social interaction and networking in later years. The BSN nurse plays a variety of roles in relation to patient care such as being a caregiver, teacher, advocate, manager, colleague and expert.The role of the caregiver is the primary role of a nurse which includes promoting wellness through activities that prevent illness, restore health, function as a nurturer, comforter and provider, provide direct, promote comfort of client and showing allude for client welfare and acceptance of the client as an individual. As a teacher, the BSN nurse must use his or her communication skills to implement, asses, evaluate and operate individual teaching plan to meet the learning needs of the patient and the family (Zerwekh and Claborn, 2009).The role of the nurse as an advocate involves choos ing the best plan of action on behalf of the client by making sure that their needs are met and protecting their human and legal right. They also provide detailed and graspable explanation and information to support the clients decision. The nurse as a manager helps to make decisions, plan, instruct, evaluate care, and coordinate activities and representation of the lag and health care facilities as needed. The role of a colleague is an in-chief(postnominal) role in the nursing field.It deals with effective communication and conflict focusing amongst peers working towards a purposeful goal to provide adequate care for the client and other synergy among other health care professionals. The nurse as an expert specializes in a specific area of practice acquired through advanced formal or informal education. They include researchers, clinician, educators, theorist and leaders within the nursing profession. They share information with other nurses through mentoring, continuing-educat ion programs, writing articles and guest-speaking.Overall, the bsn nurse must embrace the roles that provide a wealthiness of knowledge about the ever evolving field of nursing. In conclusion, the nursing profession is definitely a profession based on Pavalkos eight dimensions describing a profession. It has relevance to social values, requires training or educational period, self motivating to serve the patient and their family and the larger social system, guided by a code of ethics, commitment to a lifelong work, members control their profession, has a theoretical framework and have a common identity and a distinctive subculture.It is a true profession that is considered the largest and most powerful of all the health care professionals. References Ajiboye, Peace. (2010). Professions popular image. Nursing Standard, 24(25), 14. Liaschenko, J, amp Peter, E. (2004). Nursing ethics and conceptualization of nursing profession, practice and work. Journal of Advanced Nursing, 46(5), 4 88-95. McNamara, M. (2010, March 30). Anas nurses efforts pay off in historic health care bill signing. American Nurses Association, Retrieved from www. nursingworld. rg Orem, O. (2008, February 8). Whats in a name? Chinese Medicine Therapy, Retrieved fromhttp//www. chinesemedicinetherapy. com/nursing. Taylor, C, Lillis, C. , LeMone, P. & Lynn, P. (2008). Fundamentals of Nursing The Art & Science of Nursing Care (6th ed. ). Philadelphia, PA Lippincott, Williams & Wilkins. Wright, Steven. (2009). The Ethics of care. Nursing standards, 24(8), 26-27. Zerwekh, J. , & Clayborn, J. (2009). Nursing today transition and trends (6th ed. ). St. Lois Missouri. Saunders Elsevier.

Comparative Analysis of Art Essay

Throughout history artistryistic production has served as a conservation and representation of the time in which they were made. During the Ancient Greek period art was non only mare naturalistic and humanitarian but as well became directly affected by the events breathing out round. Both the Marble Statue of an ageing Woman and the Marble Statue of Aphrodite are sculptures that were made during the Ancient Greek date, they from each one tell a story of what was going on during that point in time.The Marble Statue of Aphrodite is the eldest of the two sculptures, it was sculpted in the midst of the 2nd and third century B .C. During this period Greece was at its peak, the mickle of Greece had power and wealth. The art made at this time depicted the quietude of the Greeks and power that they had attained. The Greeks meand that this grandeur was repayable to the gods and goddesses, as they were polytheistic keeping the gods and goddesses happy meant good things for the Greeks. galore(postnominal) of the buildings that were built were built as strikeerings to show their beliefs and to display what takeed most to the tribe of Greece.The marble Statue of Aphrodite is one of these graphicss dedicated to the goddesses. Aphrodite was believed to be the goddess of love, lust and sexuality she was as well a symbol of strength she gave the men of the military hope and optimism when going into battle. As Aphrodite was the goddess of love and lust her statues and sculptures were just about always nude or partially nude. As in this marble sculpture where Aphrodite is pictured in full nude, her face expressionless which is a key attribute to the events going in Greece at the time.Almost all sculptures during this time were expressionless as a symbol that Greece had no major worries, there was no pain or suffering amongst the people and there was a general sense of peace and stability. She is in a contro- postal get to, her feet shifted and most of her weight distributed into one leg. Her implements of war are now missing as they deplete fallen off due to the fact that the sculpture is over 3000 historic period old and senescence has worn out the material. Another reason why the arms have fallen off is because, unlike the major societies before them, Greeks believed in humanistic art.Societies before the Greeks, such as the Egyptians, used to keep the material between what would be spaces between arms and body and the legs. This form of art was not humanistic not realistic enough for the Greeks so most of their artwork follows the themels of humanism. Artists would break off the extra material that would remain after the statue was fully sculpted. To further the realistic look of the Aphrodite sculpture the artist, who is unknown at this time, detailed the curves of her body. You can view the lines of her stomach and breasts which are simple and uncomplicated and establish an image that looks like a real woman.Greeks cont inued with the ideas of humanism and naive realism even as their society aged and changed. Like legion(predicate) heavy(p) societies before them Greeks hit a climactic point in their era that had people uneasy and artist evolving away from the artistic norms that had been practiced for years this new era was known as the Hellenistic Period. The forge of an hoar Woman is an example of this radical change in art tranquillise loyal to the idea of humanism this sculpture is not of a goddess or soldier, as many arts were based on before, it was of a sane average, everyday elder woman who could have simply been walking down(p) the street.Not only did the artist stray away from the norms of subject matter but they as well as stepped away from the expressionless simplistic art that had been around for centuries. The old woman sculpted was not in the traditional contro-postal pose instead she is hovered almost as if she is being weighed down by whatsoeverthing or perhaps just the s ad truth of aging when your body is no longer as strong as it once was. Her face, which is not almost completely fallen off from the statue, may have been in some sort of realistic expression, as opposed to the Aphrodite sculpture.I can remember her face being in pain or perhaps unhappiness I came to that conclusion based on the body language of the art. She is hovered strain from a lifetime of work and deteriorating from signs of age, similarly to Greece at the time. Like many of its time the sculpture can be proben as a illustration for what the Greeks were going through during the Hellenistic period. No longer was the empire in control and in power instead Greece was now falling due to the Roman Empire.The people and cities within Greece were now in chaos because the extravagant lifestyle they had grown accustomed to was being divide away to a greater extent and more as each day passed. Both pieces of art were in the first place sculpted during the Greek period but the i mages that now remain were genuinely sculpted during the Roman era, making both pieces remakes of original pieces. Similarly, both pieces were also made out of marble, as it is a resource that is of great standard in that area of Europe.They are also lifelike statues not overbearingly tall nor extremely short each does fall upon approximately 5 feet or so. Although both pieces are not equally dedications to higher beings the Sculpture of the Old Woman has artifacts sculpted within it that can be attributed to the idea that the old woman is making offerings to a higher being in order to help her through difficult times. It is most interesting to see how the current events of ones lifetimes can affect the art that is made.Most people believe that the only way to tell these stories is through books and other forms of writing. Personally it is more amazing to see how creative an artistic can get to incur a message from a visual aspect rather than intelligibly writing what the art wa s based on. Looking at both sculptures grimace to side I could not help but to feel for the people living during these times, going from a peaceful and prospering power to having everything torn away and having to live through the chaos.

Fight Club Conformity Analysis Essay

Conformity is a major theme in Fight Club, and there are a number of particular proposition scenes that pomp the rejection of it and characters f all tolding victim to it, some beats unbeknownst to them. The vote counter, our main character, is a k nonty individual. He fits into almost every textbook example of social psychology. He is a complete nut shimmy. In fact, he is so incredibly insane, that he creates an imaginary superstar with whom he transforms himself into a different person, bare(a) from the bonds of rescript, free from conformity, free to change the way he lives. Or does he?The contain starts off with the bank clerk losing sleep, for what reason we arent sure. He then subject to tell us how he lived his life. He works a 9 to 5 job in a cubicle with people that trick up business casual. He owns a small apartment filled with furniture, appliances, and hitherto up dishware that he felt defined him best as a person. His Strinne green striped sofa. Rislampa wire lamps do out of environmentally-friendly unbl distributivelyed paper. The Hovvetrekke inhabitation Exerbike. He is obsessed with creating a self-image that is socially acceptable to otherwises in his life.The storyteller starts breaking out of this normative mold when he meets Tyler Durden. He yet proposes during a montage of his daily routine on the job, If you raise up up in a different time, in a different place, could you wake up as a different person? Tyler is his fellow plotter in his personal resistance, his partner in crime. He needed psyche else to resist the social norms with, so he took the easy way out, and made superstar up.After the tellers apartment blows up, he grabs a couple drinks with his new imaginary friend, and then shacks up with him. They start conflict nights in the parking lot behind Lous tavern. As their host grows larger, they move it to Lous basement. The more Tyler and the gang meet at their controvert club, the little the narrator cares nearly his job and life, and the more anti-conformist he becomes. He strolls into work disheveled and with dried blood on his shirt. Hes missing some teeth. He smokes indoors. He in force(p) doesnt arrest a shit.At bingle point our two main characters consider on a bus. The Narrator glances up at a Gucci ad and says, I felt sorry for guys packed into gyms trying to look alike(p) how Calvin Klein or Tommy Hilfiger said they should, and remarking to Tyler, Is that what a opus looks like? to which he responds, self-reformation is masturbationnow, self destructionThis particular scene is very ironic, as the Narrator is shunning something that he actually wants to beTyler is a s healthfuling of his ideal self. He even reveals this in the hotel room scene where the Narrator realizes that they are the aforementioned(prenominal)(p) person All the ways you wish you could be, thats me. I look like you wanna look, I fuck like you wanna fuck, I am smart, capable, and most importantly, I am free in all the ways that you are not. Therefore, the Narrator is actually conforming by creating a self that is generally more likeable and accepted in societys eyes. He caves in to normative social influence, and at the same time reckons that he has completely rejected it. There is a divalent meaning to this however, in the one line that starts it off You were looking for a way to change your life. You could not do this on your own.Tyler was the ally the Narrator needed to break the monotony of his daily routine, to break free from normative social influence. We need just one other person to believe in the cause. There can be a leader, but cryptograph will happen just because of one person. If you are starting a movement, or a revolution in this case, at least one other person needs to inwardness your cause, and believe in it. That one appendage needs to privately accept the fact that what you are public lecture about, what you preach, is the actual truth. And, as more p eople join a movement, the less risky it is for others to join. Fight club. This was mine and Tylers gift. Our gift to the world. Tyler gave every mean(prenominal) man the keys to himself, the one everybody wants to be.As their fight club grows progressively larger, it raises the enquire why are so many others conforming to something that they would normally never take part in? Are they rejecting social norms as well? Or has this fight club in turn become the norm, and thence members are joining it to fit in?Perhaps it is a case of minority influence, when a few influence the many.Tyler and the Narrator stick out held the same viewpoint for a while now, months even, that they do not care about clever art or Swedish furniture, and they are comfortable admitting that they involve scars from fighting. With this unwavering view, others start to take notice, and even begin to respect their ideology. They join fight club to become loyal members. After a while, Tyler decides that they have to expand or move out of the basement, and hence creates view massacre. throng do not always cave into peer pressure. If that is true, then when do we break? When do we give in and conform? According to Bibb genus Phallus Latans social impact theory, it all depends on three specific factors strength, how important the throng is to you immediacy, how close the group is to you in space and time and the number of people in the group. The last factor operates differently than you readiness think howeverthe larger a group is, the less each additional person has an influence on others. Ever since starting the graduation exercise fight club, Nortons character has garnered such a reputation that he has gained a following. deal start showing up on his doorstep, delay and waiting until they gain permission to enter the house and start training. A sole applicant dressed in all black waits on their porch, by himself, for what appears to be days on end. Tyler comes out a negotiatio n smack, beats him with a broom, and talks some more smack. But the applicant isnt dismission to give up easy.He wants to be accepted, and is involuntary to put himself through this rigorous test to become Project havocs frontmost member. After Tyler lets him in, he shaves his head, with Tyler remarking that he looks like a monkey ready to dig into space. He has mentioned this earlier in the fool away The first soap was made from the ashes of heroes like the first monkey shot into space Without pain, without sacrifice, we would have nothing. As soon as the first member is in, two more show up on the doorstep. It grows and grows and grows until Project Mayhem is no longer a small group, but an army. The Narrator says during this rank Sooner or later, we all became what Tyler wanted us to be. Which was what? Mindless, obedient robots. And, since the first (and second) rule of Project Mayhem is you do not ask questions, not a single member can question the tasks they are given, a nd and then are forced to conform to Tylers (or for the sake of making sense, the Narrators) wishes.Like the Milgram experimentsand the My Lai massacre, Tylers robots are so obedient, that they wont vacillate and question their actions or accept personal responsibilitythey just do it. Tyler is capitalizing on the fact that they respect him for who he is and what he has done. They believe in Tyler and his decisions (In Tyler we trusted), as he was every members ally when they wanted to break out of their social norms and become the man they have always wanted to be. Obviously everybody thought about it. People do it every day. People talk to themselves, people see themselves as theyd like to be. Their basement get-togethers were right in everyones eccentricTyler just made it visible. It was on the tip of everyones tongue Tyler just gave it a name.Without the ability to question authority, Tylers space monkeys start wreaking havoc all across the city. It started out as homework ass ignments, destroying satellite antennas, magnetizing moving-picture show rentals, and defacing billboards. Then it was amped up trashing franchise coffee bars, serveting buildings on fire, and blowing up pieces of corporate art. Members of Project Mayhem are comfortable with this, because according to their set of rules, they have no names. This is deindividuation at its finest. With such a large group of people, all in this case anonymous, nobody takes any responsibility for their actions. They even wear ski masks on a couple of their assignments, further deindividualizing them. A study done by Robert Watson in 1973 found that warriors who hid their identities before going into battlefor example, by using face and body paintwere importantly more likely to kill, torture or mutilate captive prisoners than warriors who did not hide their identities.Thanks in part to their ski masks, one of the members of Project Mayhem dies on their last assignment his body is brought back to the ho use. here(predicate) conformity is at its most rampant, as members will snap to whatsoever direction is given in a moments notice. Angel Face (Letos character) tells them to bury the body and immediately they start to lift it off the table. The Narrator stops them, shouting that he is a real person, a friend of his, a man with a name. One member instantly takes this study and transforms it to fit within the properties of their group, claiming in death, members of Project Mayhem, have a name. The other space monkeys surrounding the table then immediately start intonation his name, over and over. It is at this point that our main character snaps, and takes offto attend out what kind of monster he created.

Analysis of Kraft Foods

pic kraft paper regimen Analysis of kraft paper Food kraft paper Foods is an Ameri hold up the bounce food and beverage multinational bon ton. It produces and markets many provokers to to a greater extent than 170 countries, and 12 of its injurys earn more than $1 billion worldwide annually (Kraft Foods, 2011). Most of the food products which we consume ein truthday belongs to this bon ton. For instance, almost of well- completen brands argon Jacobs and Maxwell, Milka and Tobler single, Tang and Cipso. It is the successful and hot leading food companies of the world.So, Kraft Foods go amodal value be reviewed in terms of regard as and promises that it communicates with consumers and employees, conference and line of credit satis incidention respectively. Values of the familiarity atomic number 18 sh bed among its employees. First value of the political party is its employees. The conjunction highlights the importance of its employees and their contribution to the bon ton. It punctuate that hard tameing and passionate kneaders, who eternally seeks ways to grass content consumers by finding pattern, advance the corporation what it was. After it, Focus, Passion, Speed, Team pee-pee and Trust be listed as the some crucial values of accompany.Those quin values describe fundamental structure of g overnanceal process. Firstly, reduce on what is needed to improve the business and focus on what is important to make customers happy is emergency starting point of the process. Generating innovation concord to needs is second value of the company. After focus and innovation, Passion which is pauperism of making advance outcome in individually tap, the next value in order to reach the most desired outcome. You rear look at focus, innovation and passion, but you similarly go through a speed as a fourth value of company in order to struggle with other food companies.As it is known in the beginning of the paragraph, employees be the secernate agents who make the name of brand. So, it is normal that fifth value is the teamwork. The final exam value of it is trust which is the fundamental block of teamwork and organizational communion. Firstly, the company promises to be open and inclusive, beca delectation it sees this value as a critical value to take a crap a high-performing organizational culture. Being open to diametric perspectives make innovation easy and better. It claims that openness and inclusiveness to diversity are so embedded into their way of doing business and into any department of it.They constitute its blocks of organizational culture. Taking into beak every possible diametrical perspectives and evaluate them is one of promises which the company gives to its employees. Also, it guarantees that variety or harassment ground on age, race, disability, national origin, religion, sex, sexual orientation course or any other legally protected status are not allowed. If the company is fit ted to approach diversity in a positive manner, this gives workers tinting of recognition and makes them more propel. When we want to give cover example, 43% of their mployees are women and 35% of management team is constituted by females. It shows us that in that respect is no gender discrimination on hiring and it opens up to gender diversity. Secondly, it promises employees that they allow be work in an international environment. For instance, they loafer be participated into European/International projects. Other than it, they shtup join into short overseas assignments, and then join into longer-term assignments when they develop in their public behavior path. Moreover, the company assures train and development programs for employees in order to reach their best take aim of expertise.These programs are like rent out cultivation, cross functional projects and corporate prep programs. It too promises giving feedback almost how employees outcome contributes to the business in general. It is manifest that the promises of the company are motivating factor for employees. When we take into write up two values and promises of the company, we understructure conclude that we are open to all ideas, we atomic number 50 discuss close to them in a participative context, we muckle decide jointly and finally we deliver what we decided to others in order to make them be aware of what is going on the company.Their motto is We discuss. We decide. We deliver. The company uses variety of intimate chat impart. Social and sports activities are among the practices which HR department prefer to use as familiar communication channels. Employees force out join sports teams and organized genial events including a winter ski day, summer golfing day and a winter family fun day during the holidays. Those enjoyable events are organized by the company-subsidized social committee. They make work atmosphere better and improve communication among workers.It o verly creates a sense of equity, because every employee has equal access to them. In addition to this, employees corporation throw a chance of socializing and increase interaction with their co-workers by providing richly physical workplace which contains the fitness easiness with free membership, employee lounge with foosball and television, quiet room for meditation and reflection, and a lot room for employees who need a quick break during the day, cafeteria with good menus and subsidized meals. While those places offer many opportunities for employees, they laughingstock facilitate the congenital communication at the same time.The company thinks that every people has incompatible ways of absorbing sensitives and information, every people provoke use different channels, therefore the company must use very different channels to communicate with its employees. The Kraft Foods is relatively very successful in this issue. It uses opposite communication activities such as tow n hall meetings and lunch-and-learn sessions. Moreover, it has its corporate intranet and internal blog sites. youngsletters, revolutionarys magazines and e-business updates are similarly operational for employees. The company is also in Facebook. It assigns company news.Their community liaison projects and sustainability efforts are announced here. The most important application of it is that some of the Kraft Foods team join to lambast almost their own areas of expertise to enable information sharing and facilitates internal communication. One of internal communication channel of the company which is very popular is iPhone. Kraft employees use their iPhones for sending email, organizing calendar, and saving contacts. Kraft employees can heed to audio messages, dubbed Kraft Casts, from the CEO and other executives on their iPhones.They are so useful to stay up-to-date on the latest corporate strategies and mark initiatives. It can be also very effective to improve picpicpi c down communication. It makes easy information flow from top people in the company like CEOs to all employees. Learning company emerging strategies or plans by reading from a bulletin is less visual and live compared to by listening and watching from iPhone. in that respect digest been many community involvement projects within organization. Employees organized national and international charitable organizations with the support of company.For instance, in my view, the welfare activities serve two functions for the company. Firstly, they can make employees from all takes of organization together. They are one of social events and internal communication channels. They can work for an interdependent goal cooperatively during these charities. Employees from different departments can have a contact with each other and can improve their social relativeships with co-workers. In this way, internal communication among employees can be facilitating thanks to them. picpicpic Secondly, th ey can also become an external communication channel for the company.We can encounter much(prenominal) news in the social media when the company performs a charitable natural action or subscribes to a relief fund. The company can communicate its brand externally thanks to this news. They can make contribution to the respectability, reliability of company, and at the same increases brand awareness at the same time. In sum, we can consider charitable organizations as both internal and external communications channels. Employer brand of the company is one of external communication channels of it. It can communicate itself through its brand name.While it creates its brand with what it did in the market, the brand creates the company at the same time. There is a reciprocal relationship mingled with two. It can tell the reputation and image of the company in the market via its brand. At the same time, this external communication channels can be a motivating factor for the employees and for the upcoming new employees. The more famous and prestigious brand is, the more people want to work in this company. Its reputation in the market will attract the new employees. Upward communication is less apply in organizations than downward communication.Although there is an open and inclusive workplace for generating diverse ideas, we can not know whether this license is also seen in performance evaluation of managers by hyponyms. There is not available information about whether subordinate appraisals of managers are applied or are not. Appraisals of supervisors which are done by the subordinates can give feedback about the performance of supervisors. If they take into account these feedbacks, they can be more effective in their working process and managing process. As employees start to have intercourse that heir feedback is taken into account, upwards communication can be also set asided. On the other hand, the company has spread all around the world. For instance, o ne manager who is from Europe can supervise the employees who are from very different and far away(predicate) country. Thanks to the ways the Internet enables communications like teleconference, a manager can work for a far away office of the company (Waltner, 2010). Although it has some advantages like company can hold best manager by basing on performance, not basing on location, it can be a barrier to upward communication.While networks for teleconference are available more easily when there is a meeting between senior managers from different departments, it can accessed more difficulty when more subordinate employee need it to communicate with managers. Moreover, the other factor is cultural differences. How much employees want to share their ideas about managers can be change tally to culture. For instance, in more collectivistic culture, people can think that making admonition about a person can be perceived as offense by him. So, they dont want to share its views about hi m in order to conform existing situation.They can fear of be evaluated negatively by their managers if they give negative feedback about their managers. So, suggestion or complaint boxes can be a good solution for those employees. spot surveys are one possible ways of improving upward communication. However, if the results of those surveys about the performance and effectiveness of manager are not taken into account by managers, they have no value (Aamodt, 2010). So, managers also organize a time for discussing the feedback with employees face to face.Although Kraft Foods has those kinds of surveys like many international companies, in my view, it can not effectively discuss its result with subordinates. Because, some employees have still reported some upward communication problem in a website that employees can report reviews about their company anonymously. One of employees says that there is low level of employee participation in decision making. Also, he suggested that the com pany should take into account the employee surveys (Kraft Foods Employee Review, 2011). Along with that comment, Kraft should initiate more antiauthoritarian and participative style of management.It can improve upward communication if employees are able to generate ideas or share their concerns about process by including in the decision-making process. The company has all of the channels of communication which are essential in downward communication like bulletin boards, annual reports, newsletters, annual fact sheets or intranets. Although much of communication in organization is downward when compared with upward and although most of channels are available, still downward communication can not reach perfect level.For instance, although the company has a policy manuals or annual reports, they can not function straightlacedly, because they have a very technical language. Employees have to read themselves. Interactive meetings to discuss about up-to-date company news can be more e ffective than only transmitting corporate news and facts through written material. For instance, although Kraft Foods superior Financial Analyst says that the company has many benefits, he suggests that it should improve communication and especially downward communication from middle management (Kraft Food Employee Review, 2011).Although the company has many channels, still some managers dont really share essential things with employees. Some of them dont set a proper guideline for what employee will do to achieve its goals. They dont healthy share about what, when and how employees will do a task. They think that employees have already known those things, because they are their work. They have a problem in taking employees perspectives. So, people managerial smirchs can be received didactics programmes to improve their communication skill with their subordinates and make them aware of needs and strivings of their subordinates.Do employees really agreeable with their businesss ? For instance, Dieter Follens who is the manager of Product Costing Coffee in Kraft Foods Europe state about the company is that it did not provide only a job for him, but it also provides a life in Finance for him. He had worked as an assistant with internal take ins, a financial analyst, a cost controller, finance manager in our European Union (EU) mail service after Belgium, and product cost manager respectively. This shows us that Kraft Foods provides employees job rotation.It is one of motivating factors of the company. They can satisfy the needs of growth and challenge. Employees feel less boredom and feel more motivated to their jobs. Also, they can understand better how they contribute to the development of the company (Robbins & Judge, 2011). soul the effectiveness of individual outcome and the significance of task which are among five core dimensions of Job Characteristic Model explains the satisfying effects of job rotation. Also, Mr. Follens indicated that awareness of contributing to the the growth f company make him satisfied and engaged with job, an even he added that when contribution took place in different ways, then felicity turns into real pleasure for him. His comments obviously showed us that job rotation and changes in the job characteristics make workers satisfied. This is the example of satisfied employee. It is out(predicate) to expect that all employees feel and think same things about the company and their position. Also, Dieter works in organizational part of the company. We can analyze Kraft Food Company as focusing separately on uninfected collar workers and dark collar workers.It is a big multinational manufacturing company in the field of food and beverage, so most of its employees are blue collars, in other words, they are periodic workers. While flexile work options were useful for professional employees, they are not good for manufacturing ones. Therefore, employee dissatisfaction was accompanyd among hourly worke rs in 2001 and 2002 surveys. Fast Adapts Program was prepared in order to drop the dissatisfaction. It provided workers shift-swapping, single-day vacations and job sharing.Changes in work options make increase in the level of satisfaction one year later (Executive Office of the President Council of economic Advisers, 2010). The underlying factor that made this improvement was the impropriety, because it offered represent managers the autonomy in deciding the best suitable flexible work options for their own plant and put oning them. One empirical study showed that when the perceptions of nurses about opportunity of structural dominance changed, changes in psychological empowerment and so in job satisfaction were observed.It means that employees feel more motivated to work and satisfied with their job when they can make work related decisions that will affect themselves (Laschinger, Finegan, Shamian, & Wilk, 2004). We can also form a relationship between this employee empowerme nt outline and the Job Characteristic Model. It proposes that any job has five elementary dimensions accomplishment variety, task identity, task significance, autonomy, feedback. The most relevant dimension to the empowerment programs in Kraft Foods is the autonomy. It can be defined as the degree of freedom which job offer employees about scheduling the work and deciding procedures to implement it.This freedom makes employees more satisfied and intrinsically motivated to job over time by providing to them experienced responsibility and recognition (Robbins & Judge, 2011). We can observe the same pattern in workers of Kraft foods. There are basic key bonuss for employees. As in the most companies, compensation and benefits are among key motivator factors of Kraft Foods. For instance, Canada Kraft offers great financial benefits like bonuses for some employees (depending on the position), new employee referral bonuses (up to $1,000 for some positions), and year-end bonuses (to $10 0,000).Also, it provides health benefits plan including mellowness drug treatments. In addition to this, it offers an employee store with discounted food products, dinner supply services (called the Kraft Kafe 5 OClock Solutions to take home meals). Also, it provides maternity tolerate with 100% of salary for 17 weeks. Performance management is one of motivator factors of Kraft Foods. For instance, employees receive individual performance reviews every 6 months in Kraft Canada (Yerema & Leung, 2011). In order to evaluate employees better, managers enroll training programs how to make effective performance reviews.Also, performance evaluation is not only base on one managers views, but also it is based on co-workers and other managers who know the employee. In addition to this, it takes a consultant service to make employee satisfaction and engagement surveys better and professionally. In relation to performance management, the most important motivating factor of the company is the training and skills development opportunities for employees. Two motivators are very much related to each other. As the company makes proper performance management, it can organize better training programs according to developmental needs of employees.For instance, Kraft Canada offers tuition subsidies for courses that are related to employees position for the development of them. Moreover, it provides professional accreditations in-house training programs online training programs new employee orientation program. In addition to this, the company offers skills development outside the position of employees in Kraft test kitchens like food tastings, cooking classes and culinary presentations. Also, Kraft Foods North America (KFNA) promotes intranet provides professional development resources for its employees including access to training and mentoring.Values and ethics are among key motivator factors of the company. There is an available 15 pages document of Codes of conduct and K raft Foods Rules of Behavior in the website of the company. It is also translated so many other languages in order to communicate its entry and values correctly and efficiently with employees from different nations. It states 10 rules which all employees have to be obeyed. For instance, one of the most important rules of it is behaving people fairly. There are some missing motivating factors for employees in the company like exceed career path.For instance, Cristina Monterrey who is Human Capital Senior Manager at PricewaterhouseCoopers emphasized that Pwc provide a clear career path to employees. Each employee knows what will be his position in five years. Thanks to this knowledge about their future work life, employees feel more secure and certainty. In this way, employees feel more committed to their work and companies. Other than themselves, an agent helps them organizing their future. Worries about future which can cause stress destroyed in this way and employees work passion ately.But, in the case of Kraft Foods, although it provides feedback about performance and training programs according to these feedbacks, there is no available information about a merged career program for employees. In order to make employees more motivated, career plans can be provided for them. Kraft Foods Category Planner in Glenview said that Kraft Foods is a lucrative place to work, but the employees earn every cent they make due to extremely long work hours (Kraft Food employee review, n. d. ). Although he reported that there were lots of opportunities, he paid attendance to work load especially for employees with a family.Long work hours can create stress problems, because employees can not balance their work and family life properly. Long hours can be a fundamental dissatisfying factor and it can harm performance along with effect of stress. In my view, there can be some modifications in work schedule. For instance, they can provide alternate(a) or flexible work schedul es. Employees start to feel more control over their work by deciding their own working hours. This autonomy and positive effect of change on family life can make employees more motivated to their jobs. References Aamodt, M. G. (2010).Industrial/Organizational Psychology. USA Wadsworth Cengage learning. Executive Office of the President Council of Economic Advisers. (2010). Work-life Balance and the Economics of the piece of work Flexibility. Kraft Foods. (2011). In Wikipedia. Retrieved November 19, 2011, from http//en. wikipedia. org/wiki/Kraft_Foods. Kraft Foods Employee Review (2011). Retrieved from http//www. glassdoor. com/Reviews/Kraft- Foods-Reviews-E13294. htm. Laschinger,H. K. S. , Finegan, J. E. , Shamian, J. , & Wilk, P. (2004). A longitudinal Analysis of the Impact of Workplace Empowerment on Work Satisfaction.Journal of Organizational Behavior, 25, 527545. Robbins, S. P. , & Judge, T. A. (2011). Organizational Behavior. New jersey Pearson. Yerema, R. and Leung, K. (2011) . Chosen as one of Canadas Top 100 Employers and greater Torontos Top Employers for 2012. Retrieved from http//www. eluta. ca/top-employer-kraft-canada. Waltner, C. (2010). Networking Communications for the Global Corporation An Interview with Kraft Foods CIO, Mark Dajani. Retrieved from http//newsroom. cisco. com/feature-content? type=webcontent&articleId=5305212. picpicpicpicpicpicpicpicpicpicpicpic

The Dark Side of Energy Drinks

The dark side of animation throws General project to persuade Organizational outline method or pattern worry/solution INTRODUCTION Attention getter Ever since Red Bull came on to the market in 1997, theres been an explosion in caffeinated nix drinks. Some argon marketed as food and others as dietary supplements. But theres little counsel for the studyr on how much caffein is in them. Specific enjoyment The particular(prenominal) purpose of my speech is to persuade you to take a stand against energy drinks due to the negative effect it whitethorn cause on your body.Listener relevancy link Each of us should care about this because to many stack are unaware of the ingredient that are present in these drinks and the consequences they may cause. Establish speaker credibility and goodwill I halt cognition through experience and research. Preview of main points Today, I will rebuke to you about the problem of energy drinks and how we can solve them. changeover record But fir st, lets talk about almost of the problems consistence I. Anyone who is considering boosting their energy is at risk while using an energy drink. A.A account in the New York Times noted that the Food and Drug administration (FDA) has received reports of 13 deaths linked to an energy drink essay author vancouver. The drinks contain about 215 milligrams of caffeine, more than enough, health specialists say, to sicken children and some adults, and blush send some of them to the hospital how to type a essay. B. Concerns over the potentially harmful cause of energy drinks, especially when theyre combined with inebriant, have been growing in recent years. Research suggests that individuals can develop caffeine dependence and may experience withdrawal when caffeine onsumption decreases. The caffeine in energy drinks increases heart rates, which over time can increase your chances of shot and heart disease. C. In a 2011 study, about 1,100 college students have been combining alcoho l and energy drinks which can be very dangerous. Although it does not counteract the sedating effects of alcohol, there is a concern that mixing alcohol and energy drinks may keep people awake for a longer period of time, allowing them to consume more alcohol than they ordinarily would.D. Energy drinks have a megabucks of stimulants in them like ginseng and taurine, while alcohol is a depressant. So by mixing the two youre sending mixed messages to your nervous agreement which can cause cardiac related problems or even death. Transition statement Now I would like to talk about some effective solutions for energy drinks and the problem it may cause. II. There are several(prenominal) was to help reduce energy drinks related risks A. Study the ingredients of any drink ahead purchasing.Know which of these ingredients are likely to pose risk to your health. Learn the aim recommended for uptake. Regulate ones consumption to reduce addiction and do not mix with alcohol. B. Once we are aware of the ingredients contained in energy drinks and the side effects resulting from their consumption, we can make a concerted grounds to limit accessibility to these drinks. C. We as adults should become proactive. Knowledge is power and warning signal each other and our teens to the potential danger of these beverages is vital.CONCLUSION Specific purpose restatement The purpose of my speech was to persuade you to create awareness about the potential dangers associated with the consumption of energy drinks. Main point summary I have utter to you about some of the problems and solution to persuade you to think twice before consuming energy drinks. Clincher Red bull can actually give you, your wings. REFERENCES Meier, Barry. More Than a Case of the Jitters. New York Times 24 Oct. 2012 B1(L). Gale Opposing Viewpoints In Context.

Patient Advocacy Analysis Essay

IntroductionA tolerant encour season whitethorn be present for wellnessc be appointments and alert the wellnessc be provider near enduring role compliance issues. He or she may separately assist the wellness make out provider and gage staff with potential issues and communication challenges. The long-suffering of advocator is besides responsible for of importtaining communication with the forbearing and health care provider to find out that endurings understand the procedures. By reducing fear and increasing long-suffering compliance, this derriere matter in higher successful treatments. Generally, a patient protagonism contract that includes a release of medical education must be placed with each healthcare facility (Ad Hoc Committee on Advocacy, 1969). roughly institutions may require a power of attorney for healthcare for a patient counsel to ex tack confidential information. The patient advocate may provide medical literature and research swear outs to the patient, family, or healthcare provider. The patient advocate may also assist with family communication on issues arising from affectiones and injuries . This may include elevate referral for care and support for both patients and families.The patient advocate has a responsibility for awareness of compliance, stealness, and coordination of care for the patient, such as oversight for potentially conflicting treatment modalities and medications. The patient advocate crowd out ensure that questions about the appropriateness of treatment are promptly discussed with the patients care provider, and that all treatments and concerns are promptly entered into the patients healthcare record. The patient advocate is also responsible for re learning the patients healthcare record for correctness and for explaining it to the patient. An other responsibility of the patient advocate is to create and maintain an electronic log for the patient that is addressable on disk to healthcare provi ders i This log may be of enormous benefit in subsequent urgent situations. The patient advocate thattocks also assist in resolving disputes between patients and their healthcare provider, as well as engaging in communications on behalf of the patient in case of employment issues by approaching the employer to achieve a mutually beneficial solution for the employer and the individual employee.Where applicable compliance standards are not met, the patient advocate may conduct liaison with embodied oversight, government agencies, or legal professionals to further negotiate such issues on behalf of the patient and family. It is the duty of a patient advocate to maintain patient privacy according to local and national laws, treating all patient and family information as privileged and protected. This includes ensuring that healthcare providers communications are treated as highly confidential and privileged, whether or not those communications are unique(predicate) to the patient, and that permissions to disclose information are negotiated carefully. It is also the duty of the patient advocate to follow any referrals for medical, financial, legal, administrative or other personnel to batten that the patient is forever and a day kept safe and well informed, never run-down or misled during the process (Carlton, 1984) mill AnalysisWhen evolution a SWOT analysis for the patient of Advocate Organization, triple primary purposes emerged 1. cheer up scratch devote and confidence in the breast feeding profession among patients, their families, and the Ameri rat wad 2. Leverage imbibes, the single largest health care workforce, to provokeher with patients, partners in their care, in accelerating operation approach and 3. throw off straighten out through shared perspectives, turn inledge, and value among nurses and patients, their families, and consumer stakeholders. A SWOT analysis foc expenditures on internal strengths and weaknesses and external op portunities and threats. In this instance, these concepts have been applied to a proposed alliance that serves these three proposed purposes. Typically, SWOT analyses are presented in tabular formats and entries are listed in one of quaternary quadrants in the table (i.e., strengths, weaknesses, opportunities, threats). The SWOT analysis is presented in Table1. Strengths point 1. Inspire act trust and confidence.a. Existing nurse workforce is the largest segment of the healthcare workforce b. Living up to care fors promise to interpret the patient voice c. Expanding consumer recognized success (e.g., number of hospitals, evidence-based link to smell/ rubber eraser). d. Expanding and maturing evidence-based that establishes nursing- feature-value linkages. e. Operating consumer advocacy assorts is a well-known skill for several of the major(ip) groups with which we could partner f. Convener disposals have a proven track record in working together (e.g., disciplines of edu cation, competency development, leadership)intention 2. press forward writ of execution improvementa. Expanding and maturing evidence-based that establishes nursing-quality-value linkages b. Partnering to expand and accelerate current and future measurement sets (examples follow) b.1. Experience with, and rise of, measure development and data collection (i.e. NDNQI, AWHONN EDGETM Database, etc) b. 2. Existing national, localityal, and state nursing public presentation measures databases (e.g., NDNQI, CalNOC, Maine and Massachusetts) b.3 Existing national quality measurement and reporting basis (e.g., Compare websites) Purpose3. receive reforma. Existing nurse leaders with strong organizational skills and credible backgrounds b. Threats by existing nursing and nurse faculty shortages are widely recognized by insurance makers and health care stakeholders. c. diligents and nurses, each individually,make strong advocates together, their combined effectiveness ordain likely be t ransformative d. Reviewing the evidence suggests that nurses make effective policy advocatesWeaknessesPurpose 1. Inspire continued trust and confidence.a. Existing, numerous professional nursing organizations and peculiarity groups result in fragmentation and diffusion of the expertise and resources among nursing as a whole. May be conf utilise/distracting to consumer groups who join an alliance b. Creating a new fancy alliance may not change nursings image from that of a profession that takes tacks. We may remain ineffective to gain rag to high levels of policy making and policy makers c. financial support source for sustained support is unknownd. Participation would be uncoerced (e.g., What incentivewould organizations have to provide technical time and support for NPQA?) Purpose 2. Accelerate performance improvement a. Representation of VANOD, CalNOC, MilNOD is deficiencying in the convener group gathering under the inventning grant b. Lacking sufficient nursing-sensitive government issue measures and resulting data to address all patients in all settings across an consequence of care limits how comprehensively nursing care quality can be portrayed and might limit partnerships with certain consumer groups c. Developing standard talking to may be requirement prior to creating additional standard measures (e.g., assume date or date of birth) d. Adding/changing billing codes (e.g., G-codes, E-codes) to document nursing care is not in the realm of influence for nurses or consumers but together we may have to a greater extent success.Purpose 3. Stimulate reforma. Nursing is not typically a target of federal policies because of employee-employer alliance (rather than direct contractors with payers for advantages) b. Existing consumer and nursing organizations approach policy makers with multiple requests lack of unity c. Nursing inclusion within existing alliances may be viewed as duplicativeOpportunitiesPurpose 1. Inspire continued trust and confi dencea. wee upon nursing social capital with consumers as the most trusted among health care professions b. Identify (empirically, anecdotally) and enhance the value-added of nursing with consumer participation and support c. repair consumer understanding about the quality of nursing care d. Improve nursings knowledge of consumers ascertain of professional nursing Purpose 2. Accelerate performance improvementa. Continue quid pro quo to various alliances (i.e. HQA, KCA, QASC) providing creation into these policy discussions b. Dedicates significant, shared resources to improving quality, safety and value c. NPQA could serve as a neutral reporting entity to achieve economies of scale and scope by moving performance measurement reporting from various nursing organizations to a central source. d. NPQA sets agenda for measure adoption and collectionPurpose 3. Stimulate reforma. Disseminate rehearse-based questions/issues to policy makers and thought leaders to guide backup of resea rch or studies b. Recognize evidence that suggests that nurses, APRNs and consumer groups have opportunities to strengthen their policy voice c. Vision for proactive, toward thinking policy agenda that can compact (e.g. What so we exigency decision makers know about nursing performance?), pull(e.g. What do decision makers already know about nursing performance ?) and/or Partner (e.g. What do decision makers want/ engage to know about nursing performance ?)ThreatsPurpose 1. Inspire continued trust and confidencea. Consumer partners may overwhelm nursing. Nursing may be subsidiary company to consumer leadership. b. Potential to be barraged or criticized by specialpatient advocacy groups and specialty nursing groups who are not included in social status c. Partnership adds multiplexity to operational aspects of an alliance such as leadership, governance, social station dues, etcPurpose 2. Accelerate performance improvementa. Current national practice specialty organizations (AORN , AANA, ONS, AWOHNN, AACN, ACNM) have limited resources and will have to decide where to aim (e.g., choices will need to be make that could result in change NPQA) b. Data may portray low quality nursing performance with subsequent unintended consequences for nursing c. Established boards of both large nursing organizations and consumer organizations may refuse to support or may change support as leadership and resources fluctuate d. onlyiances with whom nursing has a quid pro quo relationships have not universally welcomed nursing participation and have circumscribe our involvement (e.g., dont recognize different nursing groups) e. Consumer group(s) may not recognize a need to measure nurse performance in the same manner in which nurses do. Conflict may result (e.g. consumers may think, Did the nurse carry out the order?)Purpose 3. Stimulate reforma. Absence and inattention to nursing issues/strengths in health care reform proposals b. Presence of a strong medical lobby and men delevium advocacy groups linked with consumers c. Established alliance landscape and inconsistent/ unwelcoming face-to-faceity among existing alliances to nursing d. Lack of awareness by policymakers of the necessity to look at nursing to realize dramatic and sustainable improvements in quality and safetyCustomer analysisBefore implementing this process in entropy Florida, it is necessary to conduct the trade research to check whether this process has market relevancy to this field of operation. In other words, it is important to find out whether guests want to use patient advocacy and then analyze if it is available for implementing it in this field via the drives of value. Basically, in that respect are three interdependent drivers of value, including population health, patient experience and total cost per capital, to promote the development of patient advocacy. The data produce by U.S. census government shows that the population in Florida is experiencing a huge chang e during recently year, no matter the change is characteristic by age or race. First, as illustrated in routine 2, we can crack that from 1960 to 2040, the actual and projected census population will rapidly capture from around 50,000 to over 25,000,000 in Florida. There are two main factors causing this phenomenon. On the one hand, there are the baby boomers. This accounts for the inbred population increase. While births exceeded deaths during each of the two decades, less than half a meg persons were added to Floridas population each decade due to the essential increase.On average, 118 more than Floridians were born than died each day during the decade of the nineties (Census Report, 2000). On the other hand, individuals life expectancy is rapidly extended. As populations of neo societies have begun to age, the older age cohorts have generate disproportionately represent. record 3 show that the age group over 65 and up holds the largest percentage during 2010 to 2030. For example, in the area of Southeast Florida, its population of 6.2 million, is larger than 34 of the 50 states in 2008. About one in every three (31.2%) South Florida resident was born in the state of Florida. Meantime, in South Florida, the elderly are projected to reach almost one million (20.7% of the total) in 2030, up from 14.4% in 2010 (Ogburn, 2010). Compared to the Treasure Coast, the change is becoming more obviously as it is shown in Figure 4. The data described supra pulps out that even though the population growth slowed down in recent days, South Florida continues to grow at a speed that is high-speed than the nation as a whole, with higher rates in the blue region.Apparently, the change population characteristic provides a huge market for the patient advocacy. A demographic trend very much overlooked in discussions of healthcare is the changing structure of American families and households. There has been a decline in the proportion of the population that is mar ried and a proportionate increase in the size of the single, divorced, and widowed population. The average household size has declined, and there has been a large increase in the proportion of the population that lives alone. Therefore, more and more households are involved in the health industry to some extent. This intend that Floridians expectations for acquiring healthcare knowledge and learning about diseases is increasing. This will military religious run them know how to make decisions when they face the healthcare problem and know whether the plan recommended by physicians and nurses are available to them. Secondly, as illustrated in Figure 5, it can be shown that the race/ethnic composition of Southeast Florida was made up of 37% Hispanic or Latino.In 2000, the non-Hispanic White population represented 47% of the regional total, down from 57% in 1990. In other words, the non-Hispanic White population of Southeast Florida ceased to be the majority sometime in the 1990s, due mostly to the growth of the Hispanic population in Miami-Dade clownish (Ogburn, 2010). Hence, it is very important to take the Spanish language into account when patient advocacy is established. Thirty-three percent of the South Florida population is over age 65, so for those elderly who do not know how to speak English, patient advocacy could serve up them understand what the medical staff tell them about their diseases or how to take those pills. It also helps to reduce the potential abuse erroneous belief when patient advocacy staffs teach those patients via their own language.Thirdly, as acute illness has declined as the pervasive type of disorder, chronic conditions have emerged as the predominate type of health problem in developed countries. Chronic conditions loosely do not contribute directly to mortality, but are often cited as underlying causes of death. They are more likely to interfere with the quality of life, since they often result in some form of disability. Chronic diseases always result in more cost and more time for recovery. about maybe even cannot be treated. Thus, patients find themselves confuse about the advantages and disadvantages of the treatment. Patient advocacy members listen to confused patients and help them collaborate with physicians and insurance companies. Patient advocacy will offer medical assistance, insurance assistance, home health assistance, elder and geriatric assistance and legal assistance. Those types of assistance will help patients with chronic illnesses to understand their healthcare conditions in detail.The Four PsThe four merchandise Ps (product, outlay, place and promotion) are important in growing the entire marketing process for every company or organization. In other words, the heart of a marketing strategy is the development of a response to the marketplace. For every business, all they need to do first is to come upon the customers needs, and then determine the price customers are willing to pay. Then, they need to severalise what place is most convenient for customers to purchase the product or access the service and, finally, they need to promote the product to customers to let them know it is available (Berkowitz, 2011). Hence, when conducting the Four Ps analysis, there are some questions we need to figure out. Those questions are shown on Figure 6.1 (4Ps Marketing, n.d.)ProductThe important thing to find when offering the service of patient advocacy to customers is that they have a choice. For example, for health care providers, they can rely on the customer service heart in their own organization to deal with patients complains for patients, they might turn to their doctors or friends who have those treatment experience for help when they need. Therefore, patient advocacy organizations should correct smart emphasis on developing a list of help service which customers really want. For example, in South Florida, as we also mentioned earlier in this paper, a large proportion of people speak Spanish as their first language, so Spanish speaking can become a selling point and add into the service list in this area especially in a situation of establishing commutation between a Hispanic or Latino patient and an English-speaking physician. What is more, for those existing operate, the organization should also pay attention to the product life cycle as well.For example, with the implementation of Obama reverence, the American healthcare system has become a complex system, and it has become increasingly difficult for patients to understand and adapt, so patients fears and frustrations have continued to grow since they may get confused by the new policies and become worried about how to get their reimbursements after the treatment. In other words, customers requirements change over time. What is important and useful today may be chuck out tomorrow. Therefore, marketing should continuously monitor the external environment and other factors to neuter the services in order to meet the customers need. determinePrice focuses on what customers are willing to pay for a service (Berkowitz, 2011). And the customers perception of value is an important determinant of the price charged. Customers draw their own mental picture of what a service is worth. So the pricing decision is a major aspect of marketing strategy. In the healthcare industry, the issue of price is less likely to be a concern since pricing was based on predetermined reimbursement formulas. However, in order to sustain and develop and organization, whether public, non-profit organization, private, or for-profit, patient advocacy organizations still need to pay attention on how they establish the price.1. The Types of Services and Complexity of Service.As customers needs are varied, there are perhaps dozens of services health advocates can provide, ranging from explaining treatment options to reviewing hospital bills, from uncovering clinical trials appropriate to customers need, to getting their insurance company to pay a claim they think should be covered. Each service should cost other than according to the time it takes to accomplish it.2. The Background and Expertise of the EmployeeJust as would be true in any service business, the more documentation an advocate has achieved, the more it will cost. Further, some advocates have developed specific niches to their work that becomes a benefit to customers, who may be worth a higher salary. So obviously, a higher price should be made for these employees in order to sustain the organization.3. Geographic Location.Just as there are variations in cost for almost anything we buy based on where we live, the same is true for health advocacy services. As shown in Figure A7 (Miami Household, 2011), in Florida, take Miami as an example, households with income under 15,000 reached 25% in 2010, which was in two ways as many household of the entire United States. Considering the low-income rate in thi s area, the price should not be too high when providing services. However, the danger of using low price as a marketing tool is that the customer may feel that quality is being compromised. It is important when deciding on price to be fully aware of the brand and its integrity. A further consequence of price reduction is that competitors match prices resulting in no otiose demand. This means the profit margin has been reduced without increasing sales.PlaceAll businesses must decide how many other organizations are needed to circularise their product or service, so does the patient advocacy organization (Berkowitz, 2011). In fact, the purpose of getting any intermediary organizations involved is to provide service to customers in a more accessible way. Therefore, not only fine-looking general hospital, but also small primary care clinic should be considered when providing services. Besides, place in the marketing mix, is not just about the sensual location or distribution points for services. Especially in the healthcare industry, it encompasses the care of a range of processes involved in bringing patient advocacy to the end consumer.PromotionsPromotion is more than just advertising (OMalley, 2001). The promotions aspect of the marketing mix covers all types of marketing communications such as advertising, personal selling, publicity, and sales promotion. However, advertising is an important part of promotion. Generally, advertising is conducted on TV, radio, cinema, online, visor sites and via the printed press (e.g., newspapers, magazines). Different advertising jobs can be used to maximize the effectiveness of advertising. For example, TV advertising makes people aware of a help service and press advertising provides more detail. This may be supported by in clinic or hospital recommendation to get people to try the service. It is imperative that the messages communicated support each other and do not confuse customers. A thorough understanding of wha t the brand represents is the tell apart to a consistent message. The purpose of most marketing communications is to move the target audience to some type of action.This may include acquire the service, visiting or calling the organization, and recommending the choice to a friend or purchasing another service that he or she may also need. The key objectives of advertising are to make people aware of the service offered by the organization, which they cannot get from anywhere else, and to feel positive about it and consider it. Therefore, when promoting, messages should gain the customers attention and keep their interest. The next stage is to get them to want what is offered. Showing the benefits that they will obtain by taking action is usually sufficient. The right messages must be targeted at the right audience, using the right media. Take South Florida as an example, 33% of the population in this area is over age 65, so it is important to find an advertising channel to reach es this group of people. In this case, Internet advertising may not be such a good idea while newspaper and video may bring more customers to the organization instead.ConclusionAfter analyzing the market in South Florida, we can easily reach the conclusion that there are great needs to have patient advocacy in South Florida. In fact, patient advocacy is an emerging practice, and it deserves more mention when developing healthcare business. Whether you are in private practice, serve as a hospital patient advocate or are developing an advocacy program in a managed care company, having a mop up marketing plan of patient advocacy in your business region is a key factor to successfully grow your practice in the future.ReferencesAgency for Healthcare Research and Quality. Healthcare costs and financing. Research Activities. 2011. Accessed at heep//www.ahrq.gov/research/jun11/0611RA11.htm. Ad Hoc Committee on Advocacy. (1969). The social worker as advocate Champion of social victims. So cial Work, April, 1620. Berkowitz, E. N. (2011). Essentials of Health Care Marketing. 3rd Edition. Jones & Bartlett Learning, LLC. Carlton, T. O. (1984). Clinical social work in health settings. New York Springer Publishing Company. Florida Population Census Summary 1990 and 2000. do a difference as a patient advocate. Retrieved from http//allhealthcare.monster.com/benefits/articles/3210-make-a-difference-as-a-patient-advocate?page=2 Miami Household Income Statistics (2011). CLRSearch.Retrieved from http//www.clrsearch.com/Miami-Demographics/FL/Household-Income Ogburn R. F., 2010. Demographics and population growth in southeast Florida. South Florida regional Planning Council. Retrieved from http//www.sfrpc.com/region/demographics.htmOMalley, J. F. (2001). Healthcare marketing, sales, and service An executive companion. wampum Health Administration Press, p. 101 4Ps Marketing Mix Example (n.d.). SmartDraw. Retrieved from http//www.smartdraw.com/examples/view/4ps+marketing+mix/