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Harvard pedigree Review 0 1,.... ....... . . DO~l· nt IIEI ~ article www.hbr.org strategy and the net income by Michael E. Porter include with this full-text Harvard Business Review article: 1 Article epitome The musical theme in Brief-the core fancy The Idea in Practice-putting the idea to work 2 Strategy and the Internet 20 save Reading A list of related materials, with annotations to guide further exploration of the articles ideas and applications Product 6358 I&n.roB~M~ I OnPoint~ Strategy and the Internet Does the Internet rejoin established rules about abstract obsolete? To the contrary, it makes them more merry than ever. Why? The Internet weakens industries profitability, as rivals compete on determine alone. And it no longer provides proprietorship advantages, as virtu ally all companies now utilisation the THE INTERNETS INFLUENCE The Internet respectablely infiuences industry structure and susta inable competitive advan- them. For example, the Walgreens drugstore chain provides on-line prescription or- dering. Because 90% of customers who order over the Web prefer to pick up their tage.

Industry structure derives from the basic forces of competition: foe competitor; entry barriers for new competitors; the threat prescriptions at a store, Walgreens brickand-mortar billet benefits. Web. The Internet is no more than a tool-albeit a powerful one-that layabout support or damage your firms strategiC positioning. The make out to victimization it most effectively? Integrate Internet initiative s into your companys general strategy and o! perations so thatthey 1) complement, rather than cannibalize, your established competitive approaches and 2) create systemic advantages that your competitors By integrating virtual and corporal activities to compensate for the Internets perfor- of diversify offerings; and the bargaining power of suppliers, channels, and buyers. How does the Internet claim these forces? Its an...If you want to ca-ca a full essay, order it on our website: OrderCustomPaper.com

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