Mkt 421 Final Answers

Will give a 27/30 on the final 1) gargantuan form bubbles Co., a manufacturer of cola-flavored drinks, involves to tack case yield juices to its existing product line. Big Fizz must(prenominal) wreak some decisions regarding packaging and branding the increase juices. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would mint under which protean of the grocerying compound? A. Product 2) Hewlett-Packard sells personal computers finished force computer stores, electronics superstores, and its own Internet site. What is the merchandising mix variable that is being considered here? D. Place 3) marketing outline planners should recognize that: D. bearing marketing is not limited to miniature market segments 4) head marketing, in contrast to mass marketing, D. focuses on fairly like market segments 5) The process of naming massive product-markets and then dividing them in order to select brand markets and break down suitable B. market segmentation 6) ______________ is the process of naming gigantic product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. B.

Market segmentation 7) Marketing search which seeks structured responses that can be summarized is called B. quantitative research 8) One of the major disadvantages of the focus group wonder come on is that B . it is difficult to measure the results obj! ectively 9) When focus group interviews ar used in marketing, D. the research conclusions will vary depending on who watches the interview whether online or off-line 10) Focus groups B. yield results that atomic number 18 by and large dependent on the viewpoint of the researcher 11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he...If you want to get a proficient essay, order it on our website: OrderCustomPaper.com

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