Bebe Stores Inc

Bebe Stores crapper designs produce and sells stylish women w stiletto heel. In the of slow 1990s Business Week snip cognomend it unmatched of the warmest generateing companies in the United States of America. In 22 states crossways the country Bebe has about 101 dress shops. The legal age of these boutiques are in the expensive plazas and the arse food markets are the trend-setting females between the ages of 18-35.Bebe offers suits, get pruneedes at a wrong which is in truth warlike to stores much(prenominal) as banana re familiar, press and Guess. The store presents itself as a viable choice to consumers who cannot afford the expensive price tag of habilimentses.Bebe has achieved its winner not solely because of its hail effective management and manufacturing methods precisely also because of the Entertainment business. The designs of the familiarity f altogether out on illustrious telecasting shows much(prenominal) as Friends, Beverly Hills 90210, and Ally Mcbeal. Movie stars much(prenominal) as Jennifer Lopez, Drew Barrymore and Alicia Silverst superstar have fatigued Bebes c passelhing in movies. showtime of Bebe The idea of Bebe was started by a motive entertainment personality Manny Mashouf who was an expert in the management of arenas and restaurants.In the nub of the 1970s, Manny Mashouf dictum a chance to ingest profit from the rising market of women ear which were creation designed specially for edity juvenility consumers. He heart-to-heart his number 1 store in San Francisco in 1970. The realize Bebe was used as it summarized many of the descriptions he wanted his garb to portray. The name to Mashouf equal yield and was taken from Hamlets famous phrase which was to be or not to be and in Turkish it representation Women and in French it means baby.The name pronounced as bee bee was one of its kind and portrayed the customer and young and sharp originality which the corporation wanted its clothes to emerge. Bebe became an instant hit because its main commission was on clothes for the young and trendy females. The first couple of years, Bebe had one boutique and after several(prenominal) years it fall in a branch in the Yankee range of California. Mashouf at first was very conventional in his approach to aggrandise his business. He focused on the fiscal stability of the stores which he had already receptive before opening up boutiques in youthful locations.This approach worked dead and the party started to grow in the North and western sandwich part in the 1980s. Success of Bebe Bebe had a control over its design and manufacturing salute which was making it more profitable. All products were be produced by Bebe itself. Keeping its overhead cost lower than other companies Bebe was using locally produced material in its clothe. This benefited Bebe a lot as the fellowship was saving on additional costs and was controlling its boilersuit word-painting. To offer co nsistency in drift and quality in its clothes, Mashouf and his team saw their products from the initial stage to the final presentation.The popularity of the club grew very much in the 1980 and curtly the come with started to focus from trendy die to sexy cocktail dresses. In the late 1980s, Bebe was in competition against big chains such as Ralph Lauren. It never kept a secret of its target market which was the young trendy females. The economy of United States started to grow and large and expensive malls were being construct at a very fast pace. The company got its initial opportunity to gallop from a local chain to a national brand.By 1994 Bebe with its expansion campaign had opened 38 stores in a year in well located mall across the country. The prices varied from a dim-witted t shirt costing $30 to a sexy short cocktail dress costing $150. Bebe advertised its clothes in famous magazines such as tendency in which models were sh hold break downing Bebes dress and posin g in seductive way. The image portrayed in the magazine worked perfectly and profit and its name soared to novel heights. after the initial success of Bebe, it took a bluff shade to seek name recognition from not exclusively its advertising campaigns solely also through celebrity publicity.This step was taken because Bebe wanted the consumers to see the clothing on famous stars which would automatically chap those stars with the Bebe brand. This association would desexualise profits place upright charge further than before. Heather Locklear a host of a successful television series in 1995 called Melrose Palace wore a dress of Bebe. In this show several attractive television stars were shown with unique dresses and were copied all around the country. The outfit of Bebe being showed in the series now started appearing on different celebrities including Madonna, Julia Roberts, Jennifer Lopez, Cindy Crawford etc.and all of them were appealing to customers whom the company was t rying to attract. Than Bebes dresses started appearing on famous shows including The Practice, Ally Mcbeal etc. The emergence relationship between the entertainment exertion and clothes was becoming a trend. In an episode of Ally Mcbeal, the story rotated around the length of a adjoin worn by the star of the show. This hiss was of Bebe and after the show was aired, orders of the skirt went up all across the country. By the late 1990s Bebe had become an important part of the entertainment industry. Bebe was not a trend setter like Ralph Lauren and Donna Karan were.The success rear end the company was its skill to precisely and quickly copy the styles of other trend setters from age to season. When Donna Karan came out with a pure, delicate dress for a season, Bebe followed with same design in a couple of weeks. By doing so, Bebe was allowing its fashionable customer to keep up with the new-fangled trendy wear. Duplicating the clothes of other famous brands, Bebe was offerin g the same trendy wear in half of what the customer would render for the big brands. The company managed to make its own products which were attracting both celebrities and consumers without adding any significant costs.Another success factor was the companys audition and reorder method, which was allowing Bebe to move its personal line of credit at a faster pace than its competitors. By this method, the company would begin shipping its products to stores in a limited quantity. If the product did unmistakably well, the company would hold its new stock and started meeting the customer demands of the product which was doing well. As Bebe was making its own products, they had a blotto control over the quantity of the products to be produced and at what pace they were to be produced.This attempt and reorder method soon became an import part of the companys financial position. Bebe had developed itself spectacularly in the mid-nineties from a single boutique to such a financial st rength that it went public in 1998. The initial offering was $11 per share and around 2. 5 one thousand thousand shares were sold. Mashouf had 88% of the share after the company appeared on the stock exchange and he played an important part in the companys expansion. The target market of Bebe was the younger trendy women mostly in the 20s but after its spectacular growth in the 1990s, the company started to target to even younger girls.Bebe started to offer less expensive, logotype inscribed t shirts, jackets and sweaters. The introduction of the new merchandise not only brought new customer but made the name of company more noticeable. The companys primary products were suits and dresses but than it added more free-and-easy wear to its already successful collection. The company than was noticed by many retailers who became partners with the company after agreeing on terms which was sort of profitable for Bebe. Bebe signed an agreement with Genender external which produces fashio nable but reasonably priced watches.Later another(prenominal) agreement was signed with Titan Industries to make footwear which was to be sold in Bebe shops and other renowned departmental stores. Than along with California design studio, Bebe produced sunglasses and optic frames with price ranging from $50-150. In late 1998, Bebe went online and introduced an online boutique which was a significant step in the technological era. In 1999, Bebe managed to open 11 more stores and by the end of may the company successfully opened its hundredth store. Two stores were opened internationally with one being in Kent England and the other being Vancouver, Canada.The popularity of these stored internationally encouraged the company to open more stores in countries like southern east Asia, Israel and Greece. Bebes fairy taradiddle success was not without risk. Bebe targeted to a limited customer market and was always condemned repayable to its small size and for creating clothes which cou ld only be targeted to a small mete out of the American female public. The expansion intent of Bebe was better than the company had planned and in 1999 the sales of the company were soaring and it became some unbeatable. Bibliography Bebe Stores (2007) from Wikipedia. Retrieved on April 30, 2007 from http//en.wikipedia. org/wiki/Bebe_stores Bebe Stores. Retrieved on April 30, 2007 from www. bebe. com Bebe Stores Inc, Company visibleness from Wright Reports. Retrieved on April 30,2007 from http//wrightreports. ecnext. com/coms2/reportdesc_COMPANY_075571109 Bebe from Sanfransicoshops. com. Retrieved on April 30,2007 from http//www. fillmoreshop. com/pages/bebe. html Bebe Stores Inc from Yahoo. Retrieved on April 30,2007 from http//finance. yahoo. com/q/pr? s=BEBE Bebe stores from Hoovers. Retrieved on April 30, 2007 from http//www. hoovers. com/bebe-stores/ID__56757/free-co-factsheet. xhtml