Strategic Mangement Essay Example | Topics and Well Written Essays - 1500 words

Strategic Mangement - Essay ExampleBasically, the social club has witnessed a steady ontogeny in the Australian Wine Industry and is one of the leading export industries especially to the United States.2. xanthous Tail operates in an environment where there be also competitors who offer the same products and in this case, a SWOT analysis is more appropriate for this task of analysing the environmental detailors that affect the organisations operations. It defines the kinship between the internal and external environmental factors that can affect an organisation in a invoke to deal with its strategic analysis (Robinson 1997). Basically, SWOT stands for strengths, weaknesses which represent the internal environment of the firm while opportunities and threats ar external environmental factors. The major strengths of the company include the following The name is unique and interesting, the packaging depicts the celebrated kangaroo and the pricing is low among other factors. The company is able to offer satisfactory products to its customers abroad as well. Its weaknesses ar it heavily relies on export securities industry, it has limited brands and cannot continue attracting customers over a long period and the fact that it uses limited advertisements is another major weakness which can negatively impact on the organisation.There be different opportunities for the company. The distribution pattern in global markets is a very big opportunity for the company compared to other locally based players in the industry. Using new technology in brewing wine is another opportunity for the company. The other opportunity is the need for adoption of new information and communication technology tools such as the internet to effectively market its products. It can utilize the internet to reach the customers who are beyond the local markets. Through specially designed websites, it can also be possible to market other products that are not found in the local stores. Ho wever, one notable threat to yellowness Tail is the