A Nestlé Company Research

A Nestl Company ResearchABSTRACTOur group has decided to choose Nestl Company for our query. Our education was to do a investigate on Nestl Company in general view because it would provide us with wide range of topic for example what is their preferred Nestl products, why the a homogeneous(p) Nestl products, what is their opinion on the company and other(a)s. The research would be based on culture from the internet, questionnaire and interview. The questionnaire and interview was done at Tunku Abdul Rahman College in Setapak. For questionnaire and interview, both of us had decided to choose 50 pupils from year two Diploma in Business Administration (2DBU) savants. Our key findings showed a very positive resolution on Nestl products and its brands. The results had showed that the 50 educatees trusted the Nestl Company very much. They concord become a fan of the Nestl products over the years. Even though there was one student who was not interested with Maggi but she did l ike their other products and did trusted the company. So, it was conclude that the research was satisfying because most students really liked the products so much and be a very loyal customer to Nestl. They had used the products in quite long time.INTRODUCTIONBackgroundThe history of Nestl began in Switzerland in 1867. Henri clutch, the pharmacist had happen keep nutrient supplement to overcome the problem of malnutrition. He helps an infant who was unable to accept his mothers milk by using his product called Farine Lactee Nestl. He wherefore saves the life of the infant. Henri used his surname, which means little nest, in both company name and the logotype. Nestle means little nest which symbolises security, family and symbol of companys c ar and office to life-long nutrition. Nestl success with its product innovations and at a time has turned into world leading Food Company. Today, more than than 5000 employees work in Nestl Company. The Nestle Company withal mother more than 300 HALAL products in Malaysia much(prenominal) as the brand Milo, Maggie, Nescafe and Kit Kat have been trusted by household names and enjoyed for generation today. Nowadays, Nestle products are sold in every province in the world.PurposesThe objective of this report is to study ab kayoed Nestl Company in general profile. Do research on Nestl products and with respondents to provide opinion on Nestl and some improvement or suggestion. Besides, is to investigate and analysis the Nestl Company SWOT analysis (Strength, Weakness, Opportunities, thr immerse). This proposal aims to provide recommendation on improvement Nestl products and how can Nestl Company cheerful their customers needs.ScopeThe report investigates the general profile of Nestl products preference by Tunku Abdul Rahman College students from Business Administration (DBU 2) only. The other Tunku Abdul Rahman campus branches are not included in this report. It focuses on Nestl product and how consumers thi nk about it. They were only 50 students to survey for this report. This recommendation is to improve Nestl products and satisfied customer needs. If long solution, suggested to do more health science research to develop more nutrition level of the food.Findings from InternetNestl Company owns several brands in their product such as junior food, coffee, beverages, culinary product and others as well. The brands include Milo, Nescaf, Nestum, Maggi and some(prenominal) more. establish on the Nestls sales report, MILO, Coffee mate and Nescaf are the stovepipe products sells. Culinary product like Maggi is the side by side(p) best sells. approximately of the flock like to sop up Milo or Nescaf at the morning as their eat drinks. Nowadays, there are umpteen choices in Milo. More choices are provided to obtain their customers need. Now, Nestl is promoting their new product such as Milo Sejuk, Mat Kool Spiro and others to attract their customers. many a(prenominal) people like to buy Nestl Companys product because their brands are trusted.Besides that, Nestl Company also provides wellness quiz and tools for their beloved customers, for example BMI Calculator and Waist pelvic girdle Ratio. When using these tools, everyone can easily check for their body weight whether is standard, underweight or overweight. After that, when you know your body weight, you can control or oblige your body weight by increase your food intake or maintain your diet. Every Nestls product has a simple device called Nestl nutritionary Compass. It provides the product information clearly. This can help us to make healthier choice when buying their product. Apart from that, Nestl also provide an app to help those who are not very well in cooking. The app provides step by step cooking guide for the users. There are many recipes provide for example how to bake lovemaking chicken, how to cook Tom Yam fried rice, how to make Chocolate Milo and others more. For those who are interest ca n easily try it out. It is simple to do it by just follow the procedure given by.Nestl research and development adapt to local consumers trend in lifestyle, culture and purchasing power. (Nestl, Consumer Needs) This characteristic of consumer make Nestl research and development more understand about customer needs and to make new products. Besides it also do nutrition research to increase the nutrition level and tasty products. It makes all products standardise and safe to be consume.Nestl Company offer great career opportunities for those who interested with expertise skill and be adapted for those who wish to excel in their careers. Nestl company also provide rewarding career and further develop to who want work in Nestl company. Next, Nestl set the dominion to organize their organization, and how to treat each other. The principle set by Nestl Companys Trust, Respect, Involvement and Pride, its motivates them to run organization in successful way. Furthermore, Nestl company al so provide genteelness program Nestl Management Trainee program) to develop strength of employee. The Nestl Companys looking for applicant whose holder degree cert with minimum CGPA 3.2 and active in curricular activities. Program offer by Nestl such as position in marketing sales, supply grasp, human resource and more.Findings from SalesTable 1 Sales of Nestle Product in Year 2011 baseNestlehttp//www.nestle.com/Common/NestleDocuments/Documents/Library/Documents/About_Us/Quick-Facts-2011-EN.pdfAccording to Nestl company sales, the higher sales are powdered and liquid beverages with 18,204 sales. The products with high demanded which are Milo, Nescaf, and Nestea. The press down sales are mineral water at 6,526 sales. The sales of milk and Ice cream are 16,406. The products are Nestl NIDO, Nestl Coffee-mate, Nestl Ice cream and Dreyers. Nutrition and healthcare products have an average of sales compare to the higher sales with the sales of 9,744. Nutrition and healthcare products is such as, Nestl Nutrition, Nestl NAN, and Nestl Gerber. In addition, prepared dishes and cooking aids are like Maggi, Hot pockets, and Lean cuisine with 13,933 sales. The confectionary products like Kit Kat, Milo choco bar and Nestl Crunch with the sales of 9,065. The PetCare products have the sales of 9,764. For example products like Purina, Friskies and pawl Chow. The total sales of all Nestl products are 83,642 in 2011 year. The sales of 2011 have decrease 9,373 of sales from 2010.Findings from Nestl Company SWOT analysis (Strength, Weakness, Opportunities, Threats)The Strength of Nestl Company is having been a trusted Company over 100 years of history. Penetrate the market share easily in the early stage, because the price for the product is low and now the Nestl market share price is high at 54.100. Nestl products mix with many extensions of product lines that provide high quality brand and product that are well-known and top selling brands. For example Nestl brands are Mi lo, Maggi, Kit-Kat, Nescaf and Hagen-Dazs. Research and development (RD) is one of the strength to Nestl, it helps develop new products. Besides it helps to improve the nutrition level, taste, and safety to be consumed.However, the weakness is Nestl entering into the markets that are already mature and can have tough competition between competitors in the market. The complex supply chain management usually happens in rural place such as India. The factory require corking working environment, hygiene and so it can produce good quality products. High distribution cost because not all product are manufacture at the country.In addition, the opportunities for Nestl is the company can pass their product line such as new Milo sejuk by differentiate the product. Besides it have the opportunity expand to smaller town or geographical area. It opportunity for Nestl is lower cost of raw material and produce product that is cheaper. Since cost is lower the manufacturer is mostly located in Asi a country such as India for manufacturing goods.The Threats is Nestl Company has many competitors to be competing in the market. For example company like Kraft food, Hershey, Ovaltine, and Cadbury. The Changing consumer trend in products due to frame new products by competitor. Existing competitor may take over Nestl consumer by increasing the product lines and by giving customers the variety of choosing the products and it threatening to Nestl. Nestl also need to follow local policy that made by governments to produce certain products or goods.Findings from interviewOur group has conducted the interview on 10 students. Based on our findings, we have found out that most students have been using Maggi and Milo for so many years. Three students have been using the product for 19 years and two students have been using the product for 15 years. In addition, four students have been using it for 18 years which was the highest based on our findings. solely the students have verbalize in the interview that they like these product so much because they had been using it since they were little such as product like Milo. They like both of this product because of its taste which all of them allow for describe it as very tasty and delicious. Furthermore, one student describes the taste as fantastic. These students said that Maggi was toilet facility because it only takes about 5 minutes to prepare and usually if they already hungry they will make Maggi to eat. Besides that, it is an instant noodle that tastes good. Moreover, they also snarl these product are wonderful because it was easy to find and both of it satisfy their taste bud. Then, one student has been using these products for 3 years only. He did like the products but not too much.In addition, we found out that Milo was the highest product that they will buy because most of them like the taste of Milo. Meanwhile, a student said it was good to drink Milo for breakfast. Plus, they have been drinking Milo since they were little. Nescaf was the second highest product they will buy. Most of them agree with the taste of Nescaf which was tasty to drink not like some other coffee. Then, the third highest product was Kit Kat. They described Kit Kat as one of their favourite chocolate to eat because it was delicious. This is due to the taste of it which is sweet-smelling. Maggi was at fourth because of it taste and also easy to prepare for it. At fifth was ice-cream by Nestl. The students like the taste of the ice-cream which was very sweet and has many flavours that they could choose from. Furthermore, some like to eat ice-cream because to cool down their body. The last product was Coco Crunch because it is a healthy cereal food to eat for breakfast. But, one person said that she will buy Nestle products depends on her needs. This is because she also likes products from other brands.Besides that, all of the students found that the nutrition information very informative. Moreover, most of them found the nutritional information helpful because it let you knew about the nutrient contains in the Nestl product. So, they knew how much protein, vitamin and fibre consumed by them when they eat the Nestl product. Plus, they also would notice what type of fat and how much does it contain in the product. In addition to that, they can monitor what types of product provide the best or good nutrients for them because they needed a lot of energy.Then, we found out most students have no complaint about Nestl products so far except for one student only that have a complaint. Most of them really like the products. As we could see clearly throughout the interview they had become a fan of Nestl products for so many years. Some student agree that the Nestl product was quite good compared to other brands that already been in the market. Moreover, a student said it was hard for other brands to compete with Nestl because Nestl have been producing many of good quality products in the market for so many years. Then, they have no problem with the Nestl products and its brands. They had been using the products for so many years and did not face any problem. The products by Nestl are great so they dont have anything to complaint about. But there was one student who thinks Maggi was bad. She said that it was not good for your health to be consumed often. If there is any severe case then this will threaten the Nestl Company.Besides that, we also found out that most of them cute Nestl to produce more products and give more choices in the market. Some of them said they could make new flavour for yogurt and ice-cream. Furthermore, they all wanted Nestl to lower the price of their product. So, it will be easier for them to buy the product in daily basis. Then, some said that Nestl could improve their product quality by following the current demand in the market and see the feedback from the market and customer. Plus, they wanted Nestle to do more promotion on their products for stu dents so they could buy it. They also said that Nestl could give free gifts to their customer when they purchase the products. This could help retain their customers.Findings from Survey/QuestionnaireOut of the 50 respondent from DBU year two students who took questionnaire, 49 of they satisfied with Nestl product and they believe that Nestl is trusted company because they were in market over 100 years and produce more good quality products. Besides that, Most of them agreed that it is an affordable price but yet some said that they are very expensive. According to our respondent, some said product of Nestl cant be consumed by every range of ages and as they give reason that coffee product is not suitable for children. Moreover, the latest product MILO SEJUK as came to many peoples mine and yet most of them said it is delicious and few of them said it is not delicious. The respondent claims that it is easy to purchase Nestl product at any insert such as supermarket and grocery shop . In addition, we notice that the respondents are very often purchasing Nestl product. Lastly, There are suggestion from some student to do more promotion should be held on to increase customers awareness and purchasing rate until its become the households brand in the market mainly.Table 2 Source from questionnaire below shows student DBU year twos most preference on Nestle product and what DBU year two student thoughts on Nestle products are.CONCLUSIONThe problems face up the consumer in Nestl Company Product is mainly on their nutritional. From our internet research we realise that many people complains about the nutrition.The first problem is nutrition for elderly, we notice that it is a large extent by a person diet and also their nutrition consumption. By taking an improper nutrition and unbalanced nutria diet can increase the risks to have disease. Secondly, Children obesity caused mainly because their consuming to much chocolate and confectionary, taking a lots of chocolat e cause them to have disease in early ages. Lastly, in our research we realise that Nestle is producing less energy drinks.RECOMMENDATIONBased on our research, we will like to recommend to Nestl to produce more products that are suitable for older people such as protein milk and cereal with necessary nutrition where every older people can make it as their daily use and also they should produce some organic product to whom are very health conscious so it can be a healthy snack. Since children obesity is increasing, Nestl can produce a chocolate bar with less sugar so that obesity will not increase. Moreover, Nestl should produce more energy drink that is suitable for all ranges such as students and people that is active in their daily life.