Odwalla Case Essay

Odw on the wholea Incorporate is known for high quality products and it bring ins pride in the modal value the juices atomic number 18 made. However, with E. coli crisis it has become extremely difficult to agree that standard unless Odw alonea visualises a proper strategy to counter the effect. I allow help you design a communication strategy for each stakeholder to emerge from this crisis, regain trueness and improve brand image.Odwalla moldinessiness take full ownership of this crisis and channelise to its stakeholders about the recall surgical process, quality authorization policies and steps taken to sub locating the issue. The timing and the process is extremely important to communicate effectively. Below atomic number 18 the list of key issues and the communication strategies for each stakeholder that testament help trace through this crisis.KEY ISSUESSome of the key issues that Odwalla face because of the E. coli breakout areDetermining communication strategy t o respond in the crisis find outing pasteurizing methods to maintain the selfsame(prenominal) taste and quality Maintaining current core competency use of token(prenominal) production processes to deliver superior taste and nutritional values Researching side effects of adding chlorine, as suggested by a quality assurance animal trainer Identifying ways to provide safe products in futureIdentifying ways to maintain the customer loyaltyIdentifying strategy to regain stakeholders faithHandling lawsuits from moved(p) consumersThese issues bequeath affect the comp some(prenominal)s future business operations. Therefore, Odwalla must take immediate action to contain the breakout and find final result to rid of re-occurrence in future.COMMUNICATION STRATEGIES FOR EACH STAKEHOLDEROdwalla must communicate with all of its stakeholders. The following are the communication strategies for the nine most important Odwalla stakeholders the affect customers, the public, the employees, th e crisis management committee, the distributors, the retailers, the suppliers, the officials, and the shareholders/investors.Affected CustomersApologize immediately and take full righteousness for the crisis to the bear on consumers by contacting them by phone or paying a visit Guarantee appropriate measures go away be taken to fetch the issue Send condolences letters to all consumers who are affected by consuming the Odwalla juice and compensate them for medical costs and hardship human raceLaunch TV, Radio and Internet advertisements to inform everybody about the crisis and seek excuse Regain consumers confidence by assuring that this issue will be resolved soon Arrange factory tours for public assuranceEmployeesCall in for all-employee meeting to explain the crisis and ask employees for ideas to pasteurize the products by maintaining same taste Send out a memorandum to all employees requesting them to contact crisis management committee with ideas and inquiries Instruct all employees to direct any questions or inquiries from media to Internal communication departmentCrisis management committeeIdentify the upsurge poesy of the affected productsQuarantine all the affected products part the recovery plan and review with officials before implementationDistributorsSend memos to distributors with batch poesy and ask them to recall the products and freeze any supply waiver to the retailer Tell distributors to dispose all the products matching the batch numbers given to themRetailersSend memos to retailers with batch number and ask them to recall the affected products. Work with retailers for any customer re-funds requestsSuppliersSuspend receiving of all the supplies from the suppliers Ask suppliers to vista for E. coli in their supplies and urge them to take appropriate actions Discuss with supplier for ideas and methods to avoid any contamination even before the products get to Odwalla facilityOfficials fall openly with the health agencies and law offi cials by cooperating with the investigation process explain the recovery plan developed by crisis management committee suit certified for the process from the health agenciesShareholders/InvestorsCall for immediate Board of theatre director meeting and explain the crisis, recovery plan and cost of fixing the crisis next STEPOdwalla must take immediate action to avoid injury to customers confidence level and lose faith in stakeholders. In order to resolve the issue quickly Odwalla must take following important stepsIdentify the contaminated batch numbersQuarantine the contaminated productsCommunicate with all stakeholdersFind the root-cause of contamination pass the solution from root-cause analysisGet approval from health agenciesKeep consumers updated via advertisements TV, Radio, Newspapers and Flyers ordinate factory tour for customer satisfactionFINAL WORDSOdwalla must communicate immediately by enforcing the communication strategies. The consequences for not communicating effectively are worse and will affect from losing customers to long lawsuits and filing bankruptcy. It will be very challenging to find a solution that will maintain the same taste and not to have pasteurized the products. However, you will find smart and effective ways of communicating with stakeholders in this memo that will not only help Odwalla regain the lost glory but also avoid any adverse implications.With every warmness Competencies, there are rewards and crisis. Odwalla must embrace this crisis as a lesson intimate and use this experience to come up with new tools and technologies for production process and live up to its visionOdwallas vision has always been to affirm people everywhere with the ineffably honest art and rhythm of natures offerings. We live on the principle of consider for our consumers who rely on us for consistent quality in taste and nourishment and respect for the earth on which we rely for holistic nourishmentI would interchangeable you to cons ider my communication strategies and be calm and patient in treatment the crisis. Please feel free to contact me for any questions you may have.