Retail Market Analysis - Mobile Phone Retailing in the UK for the last Essay

Retail Market Analysis - Mobile auditory sensation Retailing in the UK for the pass quarter of 2011 (October December) - Essay ExampleCurrent paper focuses on the quick headphone manufacture of UK the countrys supple retail market is analysed emphasizing on the delay quarter of 2011. Reference is also made to the exertions performance in the past, especially during 2011, since it is considered as a valid indicator of the intentnesss performance not only in the last quarter of 2011 but also in the future. A problem has appeared when reviewing the performance of the arenas major competitors for the last quarter of 2011 not all of these squiffys publish their monetary accounts and it was not possible to retrieve these figures done the organizations websites. However, where such information was not available, other websites, providing information on this issue, have been used as alternatives for identifying the financial performance of mobile retailing firms in UK for the 4 th Quarter of 2011. Also, where figures are not available for the feature period of time, such as for example in the case of Hutchison, reference is made to the performance of the firm for the entire 2011 so that the comparison of the performance of the firm with its rivals to be feasible. Mobile phone sector in the UK - overviewMobile phone pains is quite valuable for the UK economy. Currently, the mobile connections in UK are estimated to 81 one thousand thousand (Mobile Operators Association 2012). In fact, the sectors operators have managed to gain about a 71% of the telecommunications sector in UK (Mobile Operators Association 2012).... Five are the sectors competitors, as highlighted in physique 1 below. Customers of these firms seem to be quite satisfied with the run provided to them in a survey conducted in 2010 it was revealed that a percentage of 93% of the industrys customers are quite satisfied with the quality of customer services within the particular industry (Mo bile Operators Association 2012). The key point for the transformation of the UK mobile retailing industry has been the merger of Orange UK with T Mobile UK in July, the 1st of 2010 (Everything Everywhere 2010). Since then, the distribution of power among the industrys competitors has been significantly changed, as analysed below. 3. Mobile phone sector in the UK for the last quarter of 2011 (October December) industry analysis 3.1 Competition As already noted above, five are the major competitors in the UK mobile phone industry (Figure 1) through the years, these firms have tried to keep their share intact, despite the high industrys competition (Figure 2). The graph in Figure 1 reveals that new entrants or substitute products do not threaten the performance of the industrys major competitors, as this issue is taken into thoughtfulness when evaluating a firms performance using the Porters five forces model on industry competition. In fact, the market share of these firms seems t o be standardized, being kept at same levels from 2008 up to 2010 (Figure 1). A similar trend, in terms of performance, would be expected for 2011, as also verified by the graph in Figure 2. Figure 1 Five major competitors in the UK mobile phone industry, performance for the period 4thQ of 2008 up to the 1stQ of 2010 (Source Telecoms Market Research 2011) On the other hand, the graph in Figure 2 below reveals a